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Here is the Free Report You Requested:

“Double Your
Restaurant’s Profits In
119 Days Or Less”
Even in a Tough Economy

Why did you respond to my ad and ask for this Report? Hopefully, for these five very important and brutally honest reasons:

1. You are very unhappy (disgusted?) with the money you get to take home from your restaurant
2. You would be thrilled to do LESS work, especially LESS hard work but make more money.
3. You detest “cheapest price competition” and would prefer to promote your restaurant differently.
4. You do an outstanding job of operating a restaurant but you know you lack the knowledge, skills, savvy, and experience to properly market your restaurant.
5. You are sick and tired of all the so-called advertising experts that sell advertising to restaurants that never work.

If you know in your heart that you should be making more money, I’ve got the PROVEN, very different, marketing secrets that can blow the lid off your income almost overnight.

How To Get More Really Good Customers
In A Month Than You Now Get All Year!-
With Half the effort,
for twice the profit.

Dear Friend and Restaurant Operator:

Are You Working Too Hard For Far Too Little?

Hi, I’m Rory Fatt, President of Restaurant Marketing Systems. Over the past 9 years I’ve taught 3,853 restaurant owners and managers how to dramatically and very quickly improve their businesses AND create a constant predictable stream of new customers flowing to them.

I’ve been in the food industry for over fourteen years. It took me several years to shed the “baggage” I learned in University to become the top foodservice salesperson in Canada for one of the largest food companies in the World. I have owned three different food companies, sold one to an international food company with sales in excess of $50 Million, have been featured as part of the cover article in a highly regarded business magazine, had a full page favorable review about my company in another, been nominated twice for Entrepreneur Of The Year, interviewed on the top radio show in my market, twice in our daily newspaper, rated the best food company in my category by the number one evening news hour show in our market, AND consulted with another family owned food company with sales of almost $7,000,000 per year and my advice resulted in their best year in their 18 year history and a Tennessee restaurant owner named Michael Attias used the same strategies mentioned in this report to take his restaurant from scratch to $2.8 Million per year in sales.

When I originally started out owning my own food business - after struggling for a few years to stay in business and constantly experimenting and testing different marketing strategies to attract new customers, I finally discovered the real secrets to attracting new customers like moths to a light on a hot and steamy summer night.

I developed and then tested dozens and dozens of strategies that kept me literally swamped with new customers for my own business. Then I taught my newfound secrets to a few select restaurants all over the country, Canada and Australia and they got the same results I did.

I Became A Specialist In Teaching Restaurant Owners
My Unique Business And Profit Boosting Strategies

If you’d like to dramatically increase YOUR restaurant’s income then reading this Report very carefully, in its entirety, is going to be THE most profitable and important thing you do all week, all month, maybe this year.

Maybe you’re not much of a reader. (I’m not.) Well, THIS is so important you just have to read it. So get yourself a Coke^TM, a cup of coffee or a nice glass of ice cold water take the phone off the hook, bolt the door, do whatever you gotta do to give this your full and undivided attention.

Have you ever said this to yourself or your spouse?

“My restaurant is great! If I could only get more people to try us once, I know they would keep coming back.”

You know what? I understand exactly how frustrating it is to feel like this. You know you make great food. You work long hours and run a tight ship. You are constantly monitoring the quality of food put out and keep an eye on food cost. However, if attention to all these details were all that was needed to get rich in the restaurant business you would be rolling in dough. But

Secret #1: Being Good Is Not Good Enough

Don’t fall for the industry line “If you serve great food people will beat a path to your door”. Yeah, right. In today’s incredibly competitive, hectic world, nobody’s beating a path to anybody’s door. And in every field including this one, some of the “best” restaurant operators are NOT MAKING ANY MONEY. And here’s why:

Even The Best Restaurant In The World Will Struggle And Suffer, Even Go Broke Without A Steady Flow Of New, Good Customers

Like it or not, making big money in a restaurant is NOT about making food or operating a restaurant. It’s all about the marketing of your restaurant. I know this shouldn’t be true BUT it is. You can fight it and go broke OR you can CHANGE! - and enthusiastically embrace it and make lots of money. (If and when you make this giant, mental paradigm shift, you instantly gain an enormous competitive edge over everybody else in your area. You’ll beat the pants off your competition!)

Most of the people that sell advertising to restaurants don’t care whether the advertisements work or not. Surprised? Reality is, they are selling advertising space not results. There is so much turnover in the food business that if your restaurant goes under, in a couple of months there will be someone else who’ll take over your location and they will need advertising. Knowing that, do you think that your advertising sales rep stays awake late at night trying to make sure your marketing actually works?

Absolutely, Positively, Not!

If you had the money leftover after paying all your bills to do any advertising, you probably found that whatever you tried didn’t work. Unless the ads were free (like when does that happen?), the sales they generated didn’t even cover the cost of the ad, let alone bring you the flood of customers that the advertising sales representative led you to think you were going to get.

So, disappointed and frustrated, you’ve probably set “marketing” aside and directed all your attention to “management” - lowering your food cost, making sure the staff shows up for work and if they actually do, that they don’t steal from you and that they actually work, making sure your supplier actually sent you what you ordered and if not, run out and purchase what he shorted you at the supermarket, or all the other outrageous stuff that anyone outside the restaurant business wouldn’t dream of happening but you have to deal with every cotton picken day.

Can You Ever Remember A Time In This Business
When You Were More Frustrated?

It’s not enough that your local, state and federal governments are breathing down your neck and staying awake at night trying to think up new regulations that will cost you more money or more hassles. What about this talk about raising the minimum wage? Why can’t the bureaucrats just leave you alone? It’s not like you don’t run a clean place. After all, you’re the backbone of the economy. Just look at the people you employ. Where would they work if it weren’t for you? Did you know that 90% of all new jobs come from small business? Why doesn’t the government give you some breaks for the people you employ? Sometimes doesn’t it feel like the only reason you are in business is to give people jobs and pay taxes? And of course give all the health inspectors something to do instead of sitting in the local donut shops drinking coffee when they should be out closing down restaurants that don’t give a darn about food safety.

But if you let these things consume all your time, energy and creativity, you will go right out of business sooner or later - because your most important, highest pay-off responsibility must be attracting new customers and keeping customers coming back. Next you have to find new ways to boost profits. (And I’m here to help.)

Let’s look on the bright side...

You’ve managed to survive, maybe even prosper up to now!

However, depending on how positive you are, how good your food is, your location and a host of other factors, eventually you will face “Profit Erosion”. Your revenue and profit start to decline. You begin to wonder if it’s worth it. You realize you are not getting rich. Far from it. So let’s look at how you might use the realities that grind most restaurateurs down to lift yourself up - from just making a living to making a great living, even getting rich.

Wouldn’t it be fantastic if you could spend all your time dealing with customers that really wanted, I mean were like lining up to get into your restaurant? And your pricing included a very handsome profit for yourself and you didn’t feel one bit guilty because you were the only place they could get what you provided?

How could you make this happen? In a few minutes I will explain exactly and specifically how you can make this happen. By using what I learned through years of trial and error and tens of thousands of dollars of mistakes. These mistakes turned into a marketing “system”. This system of ads and strategies attracts new customers and brings in existing customers more often to spend more money! This system attracts only new customers that you want to deal with like a very powerful oversized magnet. This magnetic system is so powerful and so specific that it delivers consistent profits over and over again. Just like a robot.

“Rory’s helped me make more money than I thought I could ever make and had more fun doing it. You can’t fail. If you do the things, or even a part of the things that he suggests, you’ll cut your workload in half, you’ll double your income, and all of a sudden this thing becomes fun. Because of using Rory’s systems, I have increased my business by about 30%, but more exciting is we have doubled our profits.Rory knows the restaurant business. And believe me, you will be happy to follow his system.”
Laverne Graber, Black Buggy Restaurant, Washington, IN

But for now, I would like to talk to you about the harsh brutal realities of the restaurant business. The truths that other people in this industry dare not talk about. That’s because it impacts their livelihood. They make all their money selling advertising, equipment and supplies to you. That’s all they care about. I don’t have a hidden agenda. I want you to succeed in a big way. My system will be like your own coach to provide support and assistance along the way.

Years ago, I was in the same position that you might be in right now. I did provide great meals. I used advertising agency style ads to promote my business. Heck, I even resorted to knocking on doors trying to find new business.

I tried creating ads on my own. I looked around at what others in the restaurant industry were doing and then copied them. You know, the company name in big bold print, a list of all the types of food and services I provided, then my address and phone number at the bottom.

I did exactly what everybody else was doing - after all, they’ve been doing the same marketing for years - it must work!

Yeah right…. I almost went broke before I realized that this kind of crappy advertising wasn’t even working for the companies that could afford to spend money to advertise.

There had to be a better way, and I was determined to find it.

My big breakthrough was finding out about a little known method called
“DIRECT REPSONSE MARKETING”

Direct response marketing is any marketing that is designed to get a response right now! Roughly put, it’s designed to get a prospect’s lazy butt off the couch, call you or come to your restaurant.

I studied the ‘masters’ of direct response marketing and took their best ideas and adapted them to my own business and my income literally shot through the roof. I found a whole new way of attracting exactly the customer that I wanted to deal with.

Let me tell you how I found out about a marketing “myth”.

Image or institutional advertising is what very large companies do. It is based on the premise that by making people “Aware” of your restaurant or that it “Exists” and then somehow trying to make them feel good about eating there.
Image advertising that large companies invest in may work if you have a very, very, very, large budget. I mean millions. However for independent restaurants, if you engage in image type advertising you will probably go broke in a New York minute trying to make it work.

I Spent $1,300 on a Co-op Mailer that didn’t even get me $200 in sales

Considering the amount of debt I was in at the time, continual image advertising would have made me go broke. And that’s what happens to everyone who doesn’t have a bank vault full of gold to try and make it work. Yeah, General Motors and IBM can probably afford it. Maybe. It isn’t very efficient. It’s like killing a mosquito with a nuclear bomb. Most restaurant operators will run out of time and money long before image advertising returns any measurable results.

Our unique marketing will assure that you will now stand out in the crowd. No “BS” No more hoping that someone will “feel good” about your restaurant and then “hopefully” come and eat there. I’ll show you how to get people excited about coming to your restaurant. My system cuts to the chase so you get PROVEN advertising that works. I’ll show you how to avoid price competition altogether. You will be able to charge what you think is fair! Once I mastered this, I got customers ordering without even noticing our prices! Can you imagine!

Direct Response Marketing is designed to achieve a measurable, desirable result in a cost-effective manner. It is designed to pay its own way. It is the only type of marketing you should do for your restaurant.

If an ad doesn’t work once, it won’t work the second, or third or seventh time either.

I know that goes against everything that you have been told by advertising sales reps and what you generally see. Remember advertising sales people are selling advertising space, not results. If you don’t believe me, next time a sales rep tries to sell you advertising, instead of paying for the ad offer to pay them a couple of bucks for every person that they can get to come to eat at your restaurant. Let me know how you make out. If you want to save some time, I’ll tell you what will happen because I have tried it myself. They’ll look at you kinda funny and say “Are you crazy?” I am telling you here and now if any advertising doesn’t deliver you a steady flow of new customers, or its effect is not measurable, don’t do it. Stop in your tracks and as loud as you can yell “NO!”

Our system provides you with proven ads and strategies that work over and over again. They work the first time you run them. They work the second, third, fourth time.

One Definition of Insanity is Continuing to Do The Same Things But Expecting Different Results. There must be a better way.

There is a better way. My system will allow you to capitalize on your strengths as a restaurant operator AND provide you with a way to put your marketing on autopilot. It will help you take advantage of the changes happening in the restaurant industry. You will be swimming with the tide instead of against it! My insider secrets will reveal exactly what the successful restaurants are doing all over North America and what you can do too.

This is what it is like to have fun being a restaurant operator. Every morning you get up and you know you are going to have enough customers to pay the bills and a handsome profit for yourself. Better yet, these customers love dealing with you. They even take time to write or call you to thank you for the service you provide. You spend your time making sure the staff is motivated and the food is ordered to meet the demand. Part of your time you negotiate with suppliers to get better pricing. With the volume you do, you deserve good prices. You have all the major distributors calling on you, as they all want your business. You give some business to several distributors so they will take care of you when you need them. But mostly you do business with whom you want to.

In a couple of months many restaurants in your area experience the “slow season”. But not you. All you do is grab a copy of a PROVEN strategy that your hostess handles during her slow times. And the business keeps rolling in. Your competitors don’t know what happened. After all it wasn’t long ago that you were suffering along with them. They think it is some new meal on your menu. Inside you laugh because it has nothing to do with food but everything to do with the marketing system you have in place. It runs on autopilot!

Your company can run itself. For the first time in years, you are planning this year’s
holiday. Funny, it didn’t seem so long ago that things were quite different...
How did you get to be this successful?

There is only one way to get there -

Secret # 2: You Must Learn How To Use “Different” Marketing Strategies, So You Can Escape The Competitive Restaurant Rat Race, Have A Predictable And Steady New Customer Flow, And Can Develop Your Restaurant Instead Of Just Feeding Customers.

You must make the transition from the owner/manager of a restaurant to becoming a marketer of your restaurants products and services.

Maybe you think you can’t do that. But I know you can. I am proof positive that you can. I did not have any advantages over you. In fact by the time I figured this all out I was over $100,000 in debt. Mostly credit cards. I know what you have to go through to make it in this business. I am not super intelligent. In fact, I think the whole reason I figured this out was because I was too stupid to give up. I am just an ordinary guy that circumstances lead me into the food business. I know how close I was to having my whole world come unraveled. That’s how I know I can help you.

I know you can make this leap if you want to. And I’m willing, heck, even anxious to show you how to do that. I wish there was someone there for me when I was starting out. Life’s too short to learn everything from scratch. Especially when there have been people ahead of you that have learned what works and what doesn’t.

Getting people to try your restaurant in this very competitive environment requires a new set of Marketing skills that you’ll never get from any Traditional Source in this industry! The little used secrets in marketing that create big numbers are emotions, empathy and compassion.

Are you surprised that your potential customers
couldn’t care less what you think they need?

The hard cold reality is that people only NEED a roof over their head and some bread to eat. They don’t need to eat at your restaurant or buy your food products.

Is this bad? Yes. Is this sad? Yes. Would it be a mistake to try to convince people that they should eat at your restaurant? You bet it would. Surprised?

What others think we “need” has nothing to do with what we actually want. And, it is almost an impossible task to convince someone they “need” anything they don’t already want. (Could I get you interested in something I think you need, but that you don’t really want?)

Even if you could convince someone they need something, WHY WOULD YOU WANT TO? If you used all the energy it takes to create interest where none previously exists, and spent it on finding interest that is already there,

You Would Be Able To Get Whatever YOU Want!

And isn’t that why you got into the restaurant business to begin with? To get what YOU want? So do you fight an unwinnable battle against human nature, or do you become one with it, and win every time?

To have any degree of success, you must attract new customers with what THEY really want. Once you have established a solid relationship with that customer, repeat sales and word of mouth business will happen just as easily as a hot knife going through butter. That way you’ll be rich, and they’ll have what they want and everyone wins! What could be better than that?

It’s truly amazing to me that we have been taught to market to the exact opposite of human nature. We are taught to take the products we have available, and find people to sell them to. Which is the exact opposite of what we should be doing. That’s right.

We are taught to market exactly backwards! You have to find out what people are really interested in - then market to those “wants”!

Think about yourself. You’re no different than your potential customers. If you couldn’t care less about something, you won’t respond either!

Target marketing isn’t finding new potential customers…It’s finding people who want something, and letting them buy it!!!!!!!!!

I discovered that I couldn’t sell people what I thought they needed. I started finding out what they wanted. The more I asked, the more they told me. Then I started doing what they told me, and my sales skyrocketed! My system shows you exactly and specifically how to do this PLUS:

· How one of my members got 364 New Customers in 17 days spending only $134.50 and generating $1136.02 in Net Profit after all expenses!
· How To Double The Value Of Your Customers
· How To Recruit and Retain A Superstar Staff
· How To Avoid Price Competition Altogether
· How To Skyrocket Your Catering Business
· How To Find Out Who Your Best Customers Are And How To Get More Just Like Them
· How To Get The Local Media To Call You And Promote Your Restaurant
· Add Takeout Or Catering To Your Restaurant And Increase Your Business By 32% - And Its So Easy!
· How To Raise Money Or Buy An Existing Restaurant With Little, Or Better Yet None Of Your Own Money.
· How Not To Make The Big Mistake That Costs Restaurant Owners Thousands Of Dollars A Year.
· How To Get Your Current Customers Coming Back More Often!
· How To Get Your Customers To Refer Your Restaurant Like Crazy!
· How To Double Your Response To Yellow Pages, And Val Pak Mailings
· How To Stop Wasting Money On Traditional Ads That Don’t Work And Quit Becoming The Prey Of Advertising Reps
· The Startling Difference Between Promoting Meals You Think People Need, Instead Of Meals They Really Want
· Why Boring, Traditional Advertising Is A Waste, And How To Avoid Using It Forever!
· Why Sometimes The Best Thing To Do To Grow Your Business (or start your business) Is To Buy Another Existing Business And Add It To Your Own
· The Four Things Not To Have In Your Yellow Pages Ad And The Five Things That Must Be There.
· What To Do When Talking With The Banks - I Got The Bank To Agree To Loan Me $70,000 To Acquire A Food Company When I Had Almost $40,000 Of Credit Card Debts And Not One Penny Of My Own Money Or Assets!

That’s Only A Small Sample Of My Marketing Strategies! Any ONE Of These Could Add Thousands Of Dollars To Your Yearly Income.
All Of Them Can Blow The Lid Right Off!

If you could get only one or two of these strategies to work for you, you’d be making a lot of money. All of these work like gangbusters and when you get them working together as a system they are unbelievably powerful - producing increases of 30%, 50%, 100% and more in just 60 - 90 days time! Using these strategies, my business has grown by 100% per year! As a member of our system, you’ll learn techniques to market and sell, that invalidate all the “traditions” you’ve been taught about making money in the restaurant business.

Skeptical? I guess I can’t blame you.

Listen to this from another happy customer:

“It has been absolutely amazing the results I am getting. I started in October and sales were up 25% over the previous year. When everyone was complaining about the economy, I was growing. Then in November, we got the same kind of results. It has continued for 9 months. We set new sales records every month. We are making money now! I’m looking at adding a new location - it’s truly changed my life. I would try some other things but I need to get on top of the growth, it’s tough to keep up with a 20% increase monthly! Thanks Rory!”

Steve Kraft, Habanero’s Grill, San Antonio, TX

Get A Flood Of New Customers

And how to get your customers coming back more frequently and increase your average check. Better yet some ads will show you how to start or increase your catering and takeout business.

The marketing material shows how using these strategies Michael Attias in Tennessee took his restaurant from start up ($0) to $2.8 Million a year!

>“The material in your Restaurant Marketing System combined with my restaurant experience are the reasons for taking my business from startup to $2.8 million in sales annually.”

Michael Attias, Brentwood, TN

Wouldn’t you like to know how you start using some of my Strategies To Make Your Restaurant More Profitable? The more streams of income you have the more stable your restaurant business will be. You will be able to increase your business during your off season so your restaurant will have a constant steady stream of profits for you. Just like a tap that you can turn on or off as you like. This also makes it easier to get and keep good staff members. You’ll be able to afford to pay people to handle the details so you can concentrate on improving your business not running it. It’s all part of the Restaurant Marketing System©.

Before I explain what benefits you receive as a member of the service, let’s get some of the most common questions restaurants have before joining our service:

“How much will these Strategies Cost to Get Started”

That’s a fair question. Some of these strategies cost virtually nothing and others cost up to a couple of thousand dollars to implement. Many of these strategies will cost less than $200 and you will see immediate profits from them. Remember, I was flat broke when I started switching over to these strategies. I’d failed with costly advertising. Lived off my credit cards in the “slow weeks.” I was in debt. You are probably in far better financial shape than I was. You’re probably more experienced than I was. But even if you’re “at rock bottom”…

“We couldn’t sleep at night. Our restaurant had been opened for nine months and we were just moving money around. We took a letter out of your system, it cost us $18.38 - I’ll never forget it. It generated $6,000 right away and in the last almost four months - probably $38,000 to our bottom line.”

Layla Gambs, Fred and Charlie’s Woodfire Grill, Chandler, AZ.

“What If My Cash Flow Is Tight Right Now?”

That’s OK. You can use some of the strategies that cost nothing to get started. These strategies take a little bit more time, but if you’re broke you probably have lots of time. Then once they start making you money, you can start doing some of the other strategies.

My first strategy cost me $150 and returned $1647 in sales initially growing to several thousand dollars over several months. Not a bad return on investment!

Chances Are You Would Waste More Money On Advertising That Doesn’t Work Than You’d Spend On These Powerful Money Making Strategies

You’ll probably waste hundreds if not thousands of dollars this year on ads that don’t work. If you add up your, discount coupons, neighborhood flyers, newspaper ads, yellow pages ads, and money mailer type ads, you’ll realize that you waste a heck of a lot of money on ads that just don’t work.
Save all that money that you would have wasted and instead become a student of emotional direct response marketing. If you do you’ll be well on your way to doubling the profits of your restaurant.

“How Long Before I Start To See Results?”

Some of the strategies produce results immediately. You can start using them today and see results this week. Others will take a week to 10 days and some others will take a few months. Within 6 months, you won’t be able to remember how it felt to not have enough business.

Within the first four weeks, you will know that you have made a very smart decision grabbing onto my system and putting it to work for you.

“Will This Work For Catering, Takeout or Delivery?”

Yes. Yes. Yes. This system includes strategies and existing PROVEN ads for takeout, catering and even delivery. Create multiple streams of income so you will have more stable cash flow and won’t have those dreaded slow seasons. People are demanding good food and convenience. That means they may not have time to come to your restaurant, park their car, sit down, order their meal, chit chat with your waitress or waiter and wait for your food. People want to eat where it is convenient for THEM. If you are one of the smart people who do see and understand what I am talking about, you can capitalize on this dramatic change in our society.

As a result of one strategy, I got a $10,000 catering job! Total catering $10,300 plus many of the attendees are new to the area and will likely become regular guests. It also opens the door for referrals after the new business opens. The strategy only cost me about $300, so this makes a great ROI!

Ron Janssen, La Piaza, Orlando, FL

“Do You Guarantee This Will Work”

Absolutely. I guarantee my marketing strategies in 3 ways. But before I tell you about those guarantees, I have something very important to say.

I have spawned or inspired a couple of Johnny-come-lately, knock off artist “competitors”. Frankly, they have pretty much imitated my advertising and are trying to quickly cash in on what they see me doing. That’s okay. This is America. But I feel I should WARN YOU: these people are selling unproven, untested ideas, NOT a truly battle-tested, proven System. I’ll bet the biggest steak in Texas they’ll be here today gone tomorrow. I’ll be around for a long, long time.

You have to ask yourself: do you want “ideas” or truly proven strategies?

NEW!!!

I’ve retained the on-going services of THE top Direct Marketing consultant, speaker, trainer and writer of the country, Mr. Dan S. Kennedy. You’ve probably heard of - or heard him. He speaks to over 200,000 people each year, appearing on big events with the likes of Zig Ziglar, Tom Hopkins, Jim Rohn, Mrs Fields, General Norman Schwarzkopf, former President Bush, coaches Jimmy Johnson and Rick Patino, Olympian Mary Lou Retton, even Bill Cosby. He has five books in bookstores, including “The Ultimate Marketing Plan.” And to create direct marketing campaigns for private clients, he charges from $15,000.00 to $50,000.00 (gulp!) plus royalties, and he’s so busy he turns away clients. You’ll even be seeing him in his own TV infomercial next year. As a consultant, in the last 3 years alone, he’s worked with 68 different types of businesses - including the restaurant industry. ENTREPRENEUR MAGAZINE says “Dan Kennedy has at least 101 moneymaking strategies for any business owner.” Now he is EXCLUSIVELY helping me help you make more money! Dan has included his Giorgio Restaurant campaign in the Restaurant Marketing System, his money making marketing strategies for restaurants, his analysis and examples of restaurant campaigns that worked so well that they created traffic jams in major cities in the United States.

I have PROVEN ads and strategies that are working in all 50 States, Canada and Australia. These strategies are amazing and they will work like gangbusters in your restaurant. There are complete PROVEN campaigns for fine dining, casual, pizza restaurants, catering, steak, takeout, seafood, Mexican, Italian, Taverns and Pubs, Hotels, buffet, Fast Food and more. As I get new examples of PROVEN strategies I include them in our monthly newsletter so subscribers are always are up to date with marketing strategies. PLUS I have added input from top Direct Marketing experts and entrepreneurs, including Dan Kennedy. My new RESTAURANT MARKETING SYSTEM is flat-out turbo-charged!

This new system is so valuable, so certain to put thousands of dollars in your pocket that I can provide not one, but THREE very generous guarantees.

GUARANTEE #1: 100%, No Risk, No Hassle, No B.S., Twelve-Month Guarantee. If at any time within one year you aren't completely thrilled, head over heels, happy with my systems, you can send them back and get a full refund. This guarantee is very straightforward. You don't need a note from your mother. There isn't any teeny, tiny fine print. If you aren't happy, return it and get an immediate, full refund. Period.

Take 12 months to look it over. Read the manuals. Listen to the CDs. Use the system in your business. Discover how the system can generate good, loyal customers everyday. Use the whole system. Put it to work for you. Generate new customers. More referrals. Higher average checks. Benefit from it. Make money with it. And then, if you aren't totally elated with the system or the results for any reason, I insist you send it back for a prompt and cheerful refund. -- And keep the Free Gifts I will shower you with, plus any free issues of The Restaurant Revolution Newsletter you've received, just as a gift for trusting me and trying my systems. Short. Sweet. Simple. Owning my system either makes you a ton of money -- or you pay nothing. I'll buy it back from you, UNCONDITIONALLY!

GUARANTEE #2: $10,000 In-Your-Pocket, One-Year Guarantee! I'm so sure the system will work for you that I am willing to make you an unheard of guarantee: You will put AT LEAST $10,000.00 in additional income in the bank in the next twelve months. Every penny of this money will be directly attributable to the System.

This is money that you would NOT have other wise had. It'll come directly from customers that came from the system. If you keep and use your system past the first 90 days, and you can show me proof that you have implemented at least one of my strategies, if at the end of A FULL YEAR (!!!), you write me a letter and can honestly say you didn't put at least $10,000.00 in the bank that you wouldn't have otherwise, I will still refund every penny you paid. You are the sole judge and jury. If you try my system and it doesn't make you money, send it back for a full refund.

This means that you can get, review, and use my System without risking a single penny of your money. ZERO RISK.

Ask yourself this question: Would I make a guarantee like that and sign my name to it, if I didn't think the System will far exceed your expectations? I know this System will work for you -- no matter what level your business is at right now. That's why I offer you such a rock-solid guarantee.

GUARANTEE #3: I also guarantee support. You aren’t alone anymore. If you have any questions about how to use a marketing strategy or a new idea, you can call my team and get help. Our number is (604) 940-6900. We are open from 8:30 AM to 4:30 PM Pacific Time, Monday through Friday.

You can also reach us 24 Hours a day with our Fast FAX Hotline. The fax number is (604) 940-6902. You can send in your questions, concerns, ideas and successes 24 hours a day.

When you join, you join a team. You won’t be alone ever again. No more wondering what to do, no more wasting money on marketing that doesn’t work. We’ll be here to help you and guide you right to the top.

With your Basic system you get TWO “Consultation Access Coupons”, with the Gold Package you’ll get FOUR and with the Platinum, SIX certificates, worth 1½ hours of FREE consultation time. Each one can be used for a critique of one of your marketing pieces via FAX. Since I charge $1,000 an hour for consulting, these are at least $500 to $1,500 value. That’s right: $1,500.00 worth of consulting and coaching. You can use them anytime you need to. And you’ll be thrilled with the quality of advice you get.

“Do I Have To Own A Restaurant Now To Make All This Work?”

No. If you are thinking of getting into the restaurant business by buying a restaurant, caterer, some type of food outlet or starting your own concept you will benefit IMMENSELY by having this information BEFORE you get started. It will literally save you thousands of dollars. In fact, part of the Restaurant Marketing System is called “How To Buy An Existing Food Company For Little Or No Money Down” and “How I Raised $60,000 For My Food Business And Another $70,000 From A Bank To Acquire Another Business While I Had Over $40,000 On My Credit Cards And No Assets”.

“What if I Have A Concept That I Want To Market?”

Much of the material covered can be adapted to virtually any food business. You will see real examples of marketing that works. Also secrets on how to market your idea in the food business, distribution, cost of goods, facilities, materials, dealing and negotiating with suppliers, raising money. This information will easily save you thousands of dollars.

“What Kind Of Equipment Do I Need To Do This?”

None. The majority of the strategies are designed to build your existing restaurant’s sales. If you want to get into catering, and you don’t have any equipment you can use the other strategies like take out. But you don’t need anything! Since The Restaurant Marketing System© is marketed to people in the food industry it is assumed you have or will have access to a restaurant that meets your local health requirements for the community in which you operate.

“Does It Matter What Kind Of Facility I Work Out Of?”

No. The Restaurant Marketing System© is designed and proven for any food outlet. These strategies work for a small Mom and Pop to large multi-unit restaurants.

“What If I Have Almost No Capital At This Time?”

I started my food business with no money and a fistful of credit cards. You will find many ways to save money and expand your existing business in our Restaurant Marketing System©. Then you can implement these strategies in stages as you can afford them. If you need money to fund your business expansion, we do cover how to get that as well.

“Why Should I Pay You? Couldn’t I Just
Figure This Out By Myself?”

Of course you could. Just as I did. Simply allow yourself fourteen years of time, and tens of thousands of dollars for testing, and you’re all set. Cavett Robert, the founder of the National Speakers Association, said, “Experience is not the best teacher because the tuition is too high. Learn from other people’s experience!”

“Will This Work For A Franchise?”

Yes. This works equally well for franchisees. Several of the testimonials in this report come from owners of franchises. Many franchisers supply a lot of information on restaurant operations but little information on how to get customers. Most of the ads I have seen that franchisers supply are not Emotional Direct Response Advertising. They may show you how to get people in the door with two for one coupons but nothing to get them to come back and pay full price or to get them to refer their friends.

My marketing strategies are entirely different than anything you’ve seen before. They generate qualified customers for you. These strategies deliver customers on a predictable basis every single day.

Michael Attias, the Tennessee restaurant owner mentioned earlier used these exact same methods to build a $2.8 Million a year restaurant business. He was part of a franchise that provided virtually no marketing support. That’s right, his marketing is now part of the Restaurant Marketing System©! There are many other examples right in our Quick Start Guide.

“Does This Work In My Part Of The Country?”

No doubt about it. These strategies work just as well in New York City, Virginia, California, Alaska, Texas, Washington, Oregon or Georgia. We have members in all 50 States, Canada, Australia and many other countries. They also work when the economy is bad. Yes, that’s right you no longer have to be a victim of the economy. These strategies work in good times and in bad. While others around are complaining how bad things are, you’ll be making more money than ever.

“What Makes Your Methods So Special?”

Plenty. As a matter of fact there is almost nothing I do that is taught by other people in the restaurant business. My strategies get people to come to you. Your customers will be convinced you are their favorite restaurant in town. I have relationships with restaurant owners and marketing experts around the world. From this I sift out only the best, proven marketing strategies and then include them in my system. I do all the work for you. There is nothing else as comprehensive or as useful anywhere on the planet!

Interestingly when advertising people see my ads, they say, “Where is the white space?” “How about your logo?” “Let’s make the name of your company bigger and put that in the top of the ad.” “It’s too non traditional it won’t work.” The reality is that all of those things don’t matter a hill of beans to get results.

So, here I am getting 200 customers from one $300 ad, 50% converting to sales averaging $30 initially and over $70 after that. And 80% of my business comes from repeat customers! And to prove it wasn’t a fluke, Michael Attias in Tennessee used these exact methods to create his $2.8 Million a year restaurant business from scratch.

The truth is that you have only one option if you want to make money in this business. Just one, if you want to stop feeling like a victim of these times. As a very smart professional speaker, Lee Milteer, says, “There are no victims, only volunteers!” The single choice you have is to get educated real quick on how to do “Results Oriented Marketing”. Use this system and stop being a voluntary victim

“Will This Work For My Restaurant”

No doubt about it. We have members that are pizza restaurants, caterers, fine dining, casual, takeout, quick serve, buffet, hotel, delivery, barbecue, dine in, drive through, Italian, Mexican virtually any kind of food outlet you can imagine is benefiting from the Restaurant Marketing System. It is designed to solve the marketing problems all restaurants have which is how to get new customers, convert them to regular repeat customers, and keep them and the people they refer to you coming back again and again.

“I am very skeptical about joining. I’ve been burned many times by things I buy through the mail. Your system sounds really good, maybe too good to be true. How do I know I will be getting my money’s worth?”

First of all, I want to address the issue about why, if I was doing so well, did I start to do this instead?

Why I got into teaching?

I started helping people marketing their restaurants in response to people who approached me with their problems. I soon found that the knowledge I had accumulated in the marketing of food was needed by almost all restaurants. Also, I was approached by several people to franchise my concept because they saw how I was capitalizing on major trends in the marketplace.

I talked to accountants, lawyers and bankers, paid their immense fees, and filled out their crazy reports. I saw all the work it would take to take what I had accomplished in my own food business, national. To be honest the whole exercise drained a lot of energy from me. I decided that there are more important things to me than expanding my business. I don’t want to work 100-hour weeks for the rest of my life and spend most of my time in airports and traveling away from home. I live in Vancouver and I love it here. I want to be able to spend time with my family, walk on the beach and hike the mountains. To do all that, I realized I needed to pass on the knowledge I have accumulated in the form of a product. That is what I have put together. It is important to me that you have what you need to succeed. So, I put together my Restaurant Marketing System© and service package so you get personalized help along the way.

Please read the testimonials of my customers enclosed with this report! Take a few minutes to see what people think of our service. I think you’ll agree that those are pretty powerful tributes to both the successful secrets we share and to the total dedication to taking care of our customers. Wouldn’t you like to have loyal responsive, involved, frequent buyers like my customers? Read what my customers say and you’ll be amazed. You’d kill for customers like these!
Which brings me to the final point about your natural skepticism. We’ve given you the most solid guarantees of anyone’s programs that we have ever seen. (How many companies give both total money back, profit and support guarantees?)
I don’t have any hidden agenda. I want you to succeed in a big way. I have spent over 14 years marketing in the food business. My system reveals everything I have ever seen, learned, observed or done THAT WORKS in restaurants. It’s like your own personal coach to provide support and guidance along the way.
Think about how I’ve already proven to you that I can make emotional marketing work. Think about our unheard of guarantees of satisfaction and service. And then, think about how great it will feel to finally find the better way you’ve sensed was out there somewhere! If all that still isn’t enough, please call our 24 Hour Order Hotline at 1-800-886-2334, and ask us anything else you want! We know that many people want to get more questions answered, and encourage you to call us on our dime! When you call, you’ll get a live person. If our order desk staff can’t answer your questions they’ll take a message and someone from the office will call you right back!
OK? I hope you’re getting the idea of what I’m about, and what benefits our insider members have, that outsiders will never have. So let’s take a look at what you get for becoming a member of the Marketing BASIC System, the Advanced GOLD System, or the Ultimate PLATINUM System!
In total, my RESTAURANT MARKETING SYSTEM© represents hundreds of thousands invested in research testing, experts, and proving the strategies.
I did the hard part for you. Everything is perfected. Some of the items are ready for you to use immediately. All you have to do is plug in your name and company. You don’t need to “reinvent the wheel”. You could go and spend several hundred thousand dollars of your own money and years trying to put all this together on your own - but why? - when I’m prepared to hand it to you on a silver platter AND guarantee its profitable impact on your business!

Here are a few of the exciting Marketing Tools
I put in your hands, In My System:

I want you to have a clear idea of the TOOLS that are featured in my system. Here a few of the very best.

1) MY PERSONAL, COPYRIGHT-PROTECTED, PROVEN SERIES OF LETTERS AND ADS THAT BRING ESPECIALLY GOOD, NEW CUSTOMERS TO YOUR RESTAURANT.

These letters and ads produce an enormous amount of money. There is a section that is totally dedicated to a Restaurant in Tennessee that used these strategies and built a restaurant generating $2.8 million dollars a year in revenue. It’s called “$2.8 Million Marketing Secrets”. The actual response from the marketing material is included just to show you the results and how they were obtained.

Some of the strategies cost less than $100 with some results returning sit down now a 19,890% RETURN ON INVESTMENT! Your eyes aren’t playing tricks on you. In nine months

a $100 investment generated $40,700 in sales!

Why such a phenomenal return? Time was leveraged to the fullest. The time most people spend drinking a cup of coffee and shooting the breeze leveraged into a $40,000 windfall. All the details of this accomplishment are included and documented in the Restaurant Marketing System©

One ad that cost $134.50 to run generated 364 new customers in 17 days!

That’s not the only example. Another letter was mailed that cost $22.57 generating $2,997.52 in sales. There are many of these PROVEN LETTERS examples that are ready for you to use. You need only to copy or print and get in the mail, then relax: eager, customers start arriving at your restaurant. Immediately.

How many times would you like to run these ads or mail these postcards? It’s up to you. You can use these ads “as is” and use them over and over again! If you could even find an ad agency that really understood both the restaurant business and direct-response, and you paid them to create the equal of these ads for you you’d pay $10,000 to $20,000 or more. But I’m granting you an unrestricted license to use my proven ads as-is or adapted without any such “whopper” of a fee!

2) Marketing Strategies For Your Restaurant.
You’ll be shown exactly and specifically numerous ways to increase your sales, with poor boy methods of marketing. All of the methods in my system are designed to increase your sales with larger profit margins. This will substantially increase the money you can take out of your business after expenses. That means MORE PROFIT FOR YOU. This includes virtually every document you will need. All you have to do is copy them and insert your name and company. This material can be used for any type of restaurant.

3) Quick Start Guide To Fast Cash
This guide zeros in on a few action steps you can take immediately to get a quick cash flow surge from your business. (Could you use an extra big flood of cash immediately?) This booklet guarantees that you won’t get overwhelmed. It makes getting started as easy as signing your name on a piece of paper. You can start making money the day your system arrives with this guide.

4) Success Strategies For Restaurants.
In my career and personal life, I have critically evaluated thousands of restaurants. I go over the common mistakes made by restaurants and what to do about them. You’ll get Strategies and Secrets that you can use right now to increase your restaurant business. Information in the Manual 72 Money-Making Marketing Tools To Make You Top Profits in Your Restaurant can easily double, triple even quadruple your profits.

PLUS, you get my Manual entitled 29 Money-Making Marketing and Operational Strategies to Make Top Profits in your Restaurant. Quite frankly, some of these are fundamental, time-tested, proven Strategies that never change and others are very much in sync with new concepts and current consumer attitudes and demands.

In total, there are over 101 Strategies, encompassing everything from getting a new customer in the door to giving him such an extraordinary experience he actually drags referrals to your store, to locking him in so he’s immune to competitors, to running incredibly profitable promotions. On top of all that, I hand you a complete “tool kit” full of copyright-protected, proven ads, mailers, etc. that you are licensed to use! If you paid a consultant to develop System Manuals like this for you, you’d have to invest thousands of dollars. Very conservatively, if each Strategy is worth only a measly $25.00, it’s a $2,525.00 value.

5) How To (At Least) DOUBLE The Response of Your Yellow Pages Ad.
Every restaurant owner should be making money with his or her Yellow Pages ad. You can too. I’ll show you how to put together a Yellow Pages ad that really pays off. I’ll tell you the “myths and lies” you hear from the phone book reps - what to believe, what to ignore. This manual contains actual ads that you can adapt and copy for your own use. Although a big monthly expense, it is also a big opportunity if you know my secrets. I sell this manual separately for $475.00.

However you “think” this Manual would be helpful to you in growing your restaurant, you probably haven’t thought about the half of it!

Here’s just a sampling of what’s in this DOUBLE Your Response Yellow Pages Manual:

· The three things that every Yellow Pages ad must accomplish
· How you can make sure your Yellow Pages ad attracts attention (especially if it is small in size)
· The ideal ad design
· The “myth” about white space
· The Yellow Page conspiracy about PLACEMENT and how to use it to your competitive advantage
· How you can grab attention withOUT paying for expensive color
· How to tell your prospects why they should choose “YOU” instead of your competitors
· Plus, actual ad examples like you have never seen before!!

6) Operation Time Suck
How often do you say to yourself “Where does the time go?!” at the end of a day when you only have half of what you set out to accomplish done. One of the most frequent questions I get asked by my members is… “How do I find more time?” The answer is simple and contained our Operation Time Suck Manual. You’ll be able to capitalize on the time you have every day - get more done in less time so you can have more time to spend with your family, take that holiday you have been putting off, or just goof off. This manual is valued at $475.00.

7) Six “Coaching Audios”
To walk you through my most successful strategies and secrets. With these CDs, you get to “attend my classes” in the convenience of your home, restaurant or car, as you drive back and forth. You even have the added benefit and convenience of listening to each audio several times and sharing them with your spouse, partner or key people, I personally coach you to success!

8) Raise Your Prices Report.
I’ll show you how to systematically raise your prices to get top dollar for what food you are serving WITHOUT sacrificing volume. This money goes right to your bottom line. The results in this report can easily pay for the cost of the membership SEVERAL TIMES OVER. Gold and Platinum Members Only - I’ll also include a computer program that shows you exactly how to do this. Enter in your pricing and you’ll be able to see the impact of small changes and how it will impact your bottom line. It shows how very modest almost unnoticeable price adjustments raised an average restaurant’s bottom line by $6,087.30 per month! That’s an increase of PROFIT by $73,047.60 per Year!!!!! It couldn’t be easier. Anyone can operate this program.

9) Two More Audios. For Gold and Platinum Package Members only. Includes an Interview with Michael Attias on how he built his restaurant from scratch to $2.8 million dollars in sales in Brentwood, Tennessee with direct response strategies outlined in the Restaurant Marketing System©.
Topics covered on the CDs include:
“Doubling The Value Of Your Customers”
“Secrets of Recruiting & Retaining A Superstar Staff”

10) “How To Magnetically Attract New Customers To Your Restaurant Featuring World Renowned Direct Marketing Expert Dan Kennedy” Video. For Gold and Platinum Package Members only. My mentor and marketing guru Dan Kennedy reveals his magnetic marketing for restaurants in this 90-minute video.

11) Success Strategies For Catering And Other Food Outlets
This contains success secrets for marketing your catering business. These can save you, and better yet, make you thousands of dollars. Also covered how to raise money for your food venture, how to buy an existing business with little or no money of your own. Instead of trying to grow your own business sometimes the best thing to do is add an existing business to what you already have. I guarantee you can earn thousands of dollars from these strategies and prevent making costly mistakes by learning these lessons on your own!

12) Actual Recipes That You Can Use.
This includes detailed instructions to make the meals our customers rave about step by step. Test them out one by one. You can use them in your restaurant. These recipes alone are worth the whole price of membership. Recipes on Disk FREE Gift for Gold and Platinum Membership Only

13) How To Get An Avalanche Of Referrals From Your Existing Customers
This will teach you how to get your customers to brag about you and tell all their friends. Word of mouth advertising is a very powerful strategy and just doesn’t happen by accident. You have to know how to make it happen. I’ll teach you how. My system gives you control of how much new business you get. It includes a system for generating word of mouth advertising. This system is just like a tap. If you want more customers, you just open the tap. And they come to your restaurant!

And how would you like a single piece of paper that sent out to your existing customers one month will give you a flood of new customers the next month. If you continue to do it will snowball and eventually you’ll be making more money than you ever have in your life!

14) Turbo-Charged Platinum Secrets Audios - FREE - Platinum Members Only - Eavesdrop on these high powered, top RMS members as they undertake this initial group’s meeting. As well, you’ll receive a Priority Application for this elite group of members.

15) Boot Camp Audios and Manual - Platinum Members Only - I hired a top pro audio crew to capture virtually our entire 3-day $1,897 per person Boot Camp. You’ll get these audios “raw and un-edited” so it’s like being there with the finest group of attendees I’ve ever seen! Over 16 hours of the Boot Camp Speakers (including me) on 12 Audio CDs to listen to in your home and car. Great for learning as you drive to and from your office. You’ll also get the manual that I feel is worth 10 times the admission price of the Boot Camp…the “Best of the Best” Marketing Examples that were submitted by the attendees. This book is filled with a Million Dollars worth of proven marketing strategies, it’s the best resource on the planet for Independent Restaurant Owners, designed to help you implement strategies that get you on the fast track to sky-rocketing your business.

16) CD-Rom of over 100 Ready-to-Go Proven Ads, Sales Letters and Marketing Templates - FREE Gift to Platinum Membership Only. All you need to do is type my Restaurants information and they are ready to make you money!

“OK, How Do I Get All This Information, All These Tools, And Put ‘Em To Use, Rory?”

Everything you need is in my new RESTAURANT MARKETING SYSTEM©. First of all, there’s four manuals… 72 Money-Making Marketing Tools To Make You Top Profits in Your Restaurant, 29 Money-Making Marketing and Operational Strategies to Make Top Profits in your Restaurant, How To (At Least) DOUBLE The Response of Your Yellow Pages Ad and Operation Time Suck. Each of my strategies is explained and illustrated. Second, my “MARKETING TOOL KIT” --- each of the letters, ads, postcards, flyers, everything together, ready for you to use. Third, my COACHING AUDIOS. I talk to you personally and teach you all the nitty-gritty details of using these strategies and tools. Fourth, my QUICK START GUIDE TO FAST CASH to give you strategies you can zero in on and start getting results immediately.
Fifth, you get the CRITIQUE ACCESS CERTIFICATES.
Sixth, the THREE guarantees. PLUS

If you respond IMMEDIATELY to this offer, you will also get 10 extra FREE GIFTS:

Free Gift #1 - Free Web Page. Being on line simply IS NOT OPTIONAL anymore. But you need more than just a “website”, more than an “on-line business card”. What you need is a Direct Response Web Site specifically designed for Restaurants to attract attention and drive traffic in your door. That’s why I invested my time over the past several months helping to create a site specifically for YOU!! These direct response sites are customized with your menu, your picture, your directions and everything else you need to fill your restaurant - including all the right information and hooks to help you get more traffic. Better yet, there’s no set up fee and no work on your part!! (Gold and Platinum Membership only) Value $897!!!

Free Gift #2 - A two-month free membership to my Inner Circle including my newsletter called The Restaurant Revolution, audio interviews from restaurant and business experts, and new turnkey marketing material every month. With these strategies you will be able to stomp on your competition. Every issue brings you new, “hot”, timely, seasonal promotions and success examples. You’ll automatically receive new material every month and lock in the preferred monthly rate of only $47.97 as long as you are a member. There is no minimum number of months, and you can cancel at any time after your 2 months free membership expires.

Free Gift #3 - A Free Report titled “How I raised $60,000 For My Food Business And Another $70,000 From A Bank To Acquire Another Business While I had Over $40,000 On My Credit Cards And No Assets. This information is a necessity to anyone who wants to raise money or will be expanding their food business.

Free Gift #4 - How To Get Free Publicity For Your Restaurant In Your Local Media.
I have been on top local radio talk shows, had full page write ups in local newspapers and business magazines. Some of these articles are included in the blue report I included IN THIS envelope. I’ll give you my secrets that have gotten me literally thousands of dollars of free advertising and generated many more times that in revenue.

Free Gift #5 - A free report titled “How To Buy An Existing Food Operation For Little Or No Money Down. As you probably know it is very tough to start a business from scratch. After what I have learned I would much prefer to buy an existing business and use my expertise to improve it. There are thousands of food businesses that can be purchased with little or no money down. This report tells you precisely how to do it. Sometimes the best strategy to grow your restaurant sales is to find an existing business that can be added to your restaurant. This may be a great way to add catering or takeout to your restaurant!

Free Gift #6 - A Direct Mail Critique Coupon. Once you learn how to get people to respond, you’ll be able to write your own letters. To get started I’ll critique one of your letters myself. This will enable you to make more money off your letter. I charge $250 for this critique without this coupon.

Free Gift #7 - Yellow Pages or Other Ad Critique Coupon. This one is for your yellow pages ad. I’ll review your ad and give you at least five ways you can improve it. A strong yellow pages ad can be the difference from “just getting by” and making a fortune. I normally charge $250 for this service and it’s worth it! I’ve never done a yellow pages critique that didn’t increase my client’s response. (This also can be used for any other type of ad.)

Free Gift #8 - (Gold and Platinum Membership Only) A Report for owners of Foodservice Establishments titled “23 Secrets To Avoid Being Ripped Off”. An experienced accountant put together this report that reveals 23 different ways employees steal from their foodservice employers. I guarantee you will amazed and I’ll be down right flabbergasted if you can’t spot at least one of these secrets that may be happening in your establishment right now! The amount you save from this report alone will probably pay for the cost of membership in my Restaurant Marketing System©.

Free Gift #9 - How To Create Multiple Streams Of Income From Your Restaurant. The home meal replacement market is estimated to be between $20 Billion and $150 Billion dollars annually and is revolutionizing the food industry. I discovered how virtually any restaurant can capitalize on this trend and add $100,000, $200,000 or as much as $500,000 to your restaurant’s income. I’ll show you step by step how you can start capitalizing on this massive market with my proven home delivery system. This is what I sold to a $50 Million International Food Company and you’ll learn all the secrets of how I built this business from scratch, marketing, ads the whole ball of wax.

Free Gift #10 Audios of marketing consultations. (Gold and Platinum Membership Only). You can listen in on how real restaurant owners are putting these strategies to work for them and getting an avalanche of new business.

“So How Much Does This Darned Thing Cost Anyway”

The RESTAURANT MARKETING SYSTEM©, Basic Package costs just $797. The Gold Package, just $996, Platinum $1497. I’ll explain the difference in a minute. But let me just point out that this whole package would be paid by getting just one new catering customer. Or for dine-in if you average a profit of $5 - $10 per customer and you get your new customers to come to your restaurant just once a month (I’ll show you how to do that and more), you need only secure 10 - 20 customers to recover this entire investment. You should be able to easily accomplish this in the first 60 days. Heck, you can put this System on your credit card, then make back more than the investment before your next credit card statement winds its way into your mailbox!

For one foodservice outlet one strategy covered in this manual accounts for over $25,000 a month in incremental revenue!

“This is the first time that we’ve ever had any type of advertising that we know is working because we can measure it. Radio, television, newspaper, you can’t measure it. But this, we can. We have anywhere from a 40% to a 56% return on one promotion every month. Our lunch promotion we get a 25% return on. The System has more than paid for itself, probably the first month that we were using it. We had a $129,000 increase in business the first full year we were with his program. And we took $85,000 of it to the bank. So yes, it’s paid for itself.

Judy Anderson, DG Barleys, Kalispell, MT

And remember, by acting immediately, you receive up to $1,500.00 in consulting certificates with either system. Plus the extra gifts I just described. And three ironclad guarantees. Not only that, this system will provide countless ways to save money and increase your existing restaurant business and better yet, prevent you from making costly mistakes.

Should I charge more? Maybe. And soon I probably will. But for now, you can get the only proven system designed to quickly and dramatically increase your restaurant’s profits. This System is clearly comparable to everything in a $15,000 franchise or comparably expensive consulting, for just $797. You can easily WASTE that much on ONE coupon mailer or advertisement that doesn’t pay off - and never know why.

Now just take a look at exactly everything you get, for so little:

Rory Fatt’s Exclusive & Proven Restaurant Marketing System™ 2005 Edition

TO MAKE THIS EVEN EASIER AND MORE AFFORDABLE FOR YOU IF YOU USE YOUR VISA, MASTERCARD, AMERICAN EXPRESS OR DISCOVER YOU CAN PAY IN CONVENIENT INSTALLMENTS! (No extra service charge.)

IMPORTANT

(Note: items described in my Report, in the copy above as “bonuses” and “free gifts” are included ONLY when you place your order by or before the OFFER DEADLINE DATE STAMPED IN RED on the Order Form itself. For immediate service order by phone: 1-800/886-2334 OR by FAX 850/222-6002.

What Do You Have To Lose?

Seriously, what do you have to lose? Nothing. You have my super generous money back guarantees with no questions asked, featuring TWELVE MONTHS FULL TRIAL, to actually use and profit from my System. And you are its sole judge and jury.

What Do You Have To Gain?

On the other hand, you have tons to gain. Once you start using my strategies, the cash will start rolling in. Soon all your money worries, all that “stress” will be gone. Your business will be fun again, the way it’s supposed to be. Once you have financial control, everything is better. You don’t have to fight with your spouse about every little expense. You can smile, enjoy life. Deal with better customers. Grow your business. Create lifestyle.

You literally have everything to gain and nothing to lose.

My Final Thoughts:

When Lee Ioccoca was asked what single “quality” he looked for in the people he chose as his top, key associates, he instantly said: the ability to make a decision.
Even though I know I’m giving you “the bargain of the century”, I also know that $797, $996 or $1497 IS a significant decision for a whole lot of folks. Maybe it is for you. Believe me, I understand; I’ve been there. But if you DO have to struggle over such an amount, I have to tell you:

that’s the best reason of all to act on this opportunity immediately... so two or three months from now you get past it and are NEVER financially embarrassed again.

Friend you own your own food business, you have developed technical skills, and you do good work - you SHOULD be very well paid. Taking home more money than you need EVERY week. Investing for future financial security. If you are NOT, and you turn your back on me now, then how and when are things going to change for the better in your life? Sure, you might hit the lottery. But don’t hold your breath. Stop trying to swim upstream. Go with what works. Get my guaranteed, proven SYSTEM. Decide, right now, to create the kind of business, income and lifestyle you and your family deserves.

Or if you are already pretty successful, then do what ALL champions do - decide to better your best. To get the extra edge. To excel.

This a positive decision you will be very, very glad you made - I guarantee it.

Sincerely, Rory Fatt, President Restaurant Marketing Systems Inc.

P.S. Order by the deadline date to get all the bonuses included in your choice of the Basic, Gold or Platinum Membership.

P.P.S. THINK!!! - you only need to get a few good customers you wouldn’t otherwise get to cover the entire investment of the Package! These methods are proven! Any one of the over 101 strategies should more than pay for the cost of membership several times over. (By the way, this entire investment IS a TAX - Deductible business expense.)

P.P.P.S. BE SURE TO GET YOUR ORDER IN BEFORE THE DEADLINE DATE STAMPED IN RED ON THE FORM AND I’LL ADD TWO MORE FREE GIFTS THAT ARE ABSOLUTELY EXCLUSIVE TO ME, THAT NO ONE ELSE CAN GIVE YOU: ONE: A MINI-LIBRARY OF DAN KENNEDY’S BOOKS THAT WILL KNOCK YOUR SOCKS OFF WITH PRACTICAL, DOWN TO EARTH WISDOM…TWO: A $19.95 “MYSTERY GIFT”.

P.P.P.P.S. Don’t forget with the Gold Membership you get, a FREE Web Page and How To Raise Your Prices Computer Program. You’ll be able to see how very modest almost unnoticeable price adjustments raised an average restaurant’s bottom line by $6,087.30 per month! That’s an increase of PROFIT by $73,047.60 per Year!!!!! It couldn’t be easier. This alone can pay for your membership right away! Also it includes the three additional audios including “Doubling The Value Of Your Customers”, “Secrets of Recruiting and Retaining A Superstar Staff” and recored restaurant consultations that answer most commonly asked restaurant marketing questions, the “Secrets of Restaurant Marketing” video, recipes on computer disc, a free 2-month subscription to our Inner Circle including our newsletter The Restaurant Revolution, recorded interviews from restaurant and business experts, and turnkey marketing material every month. Don’t miss out on these very helpful extras!

P.P.P.P.P.S. If you are really serious about making some changes and want the best there is to offer, become an Ultimate Platinum Member. Not only is everything from the Gold Package included, but you get the incredible CDs from our information packed $1,897 per person Boot Camp guaranteed to increase your bottom line. All three days, including the handouts and manual, from our intensive seminar with the best speakers our industry has to offer. You’ll be able to eavesdrop on some of my best students with the Turbo-Charged Platinum Secrets Audios and you’ll receive a Priority Application for this elite group of members. It’s the best resource on the planet for Independent Restaurant Owners, designed to help you implement strategies that get you on the fast track to sky-rocketing your business.

I’VE INCLUDED A REPORT AND INSERT WITH COMMENTS FROM OUR CUSTOMERS AND ARTICLES ABOUT MY RESTAURANT MARKETING SYSTEM PLEASE READ IT NOW!!!