Here’s the special report you requested…
What I’m About To Show You Is A Risk-Free, Completely Guaranteed Way To Make Your Auto Repair Business Far More Profitable Than You Ever Dreamed Possible.
…For example, one shop owner made an extra $251,608.00 over the past 17 months using only two of my strategies!
Dear Friend:
I’ve got a huge problem. Over the past eight years, I’ve shown thousands of shop owners how to attract a steady stream of highly qualified customers that are willing to spend top dollar to repair and maintain their vehicles…and then show them how to keep those high-ticket customers coming back again and again.
The problem is this…how do I describe what these powerful strategies and techniques can do for you and your shop without making it all sound like a bunch of hype?
My information and strategies have proven themselves to be so powerful that I’m going to offer you a ZERO RISK, 100% Guarantee that I can improve your business and profits! I hope I don’t come across as too excited and hyped up about what I have to offer that I’m going to completely turn you off. And I hope you don’t throw out this information because it sounds just too good to be true! Let me assure you…what I have for you is REAL…if you’ll just let me prove it to you.
Are you working way too hard for way too little money?
· Are you tired of working long hours every day and never having any money or free time left over to go out and enjoy life?
· Are you tired of being asked to diagnose problems over the telephone and then be expected to guess what to price the job at so your 'prospect' can call around to all your competitors to get the cheapest price?
· Are you sick and tired of wasting money on advertising that only brings in the bottom-feeding price shoppers?
· Is that 'word of mouth' advertising that you rely on leaving your bays empty or not quite as full as you’d like?
· Are you tired of riding that business/financial roller coaster…busy one week, then wondering where all the business went the next?
If you answered yes to one or more (maybe all) of these questions, this special report is just for you. If you know in your heart that you really deserve to make a lot more money, I've got dozens and dozens of proven, radically different, marketing secrets that can solve all of those problems and turn your auto repair shop into a mega-profit money making machine.
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“When I started with Ron I had one small store in Clearwater, Florida…I now have 18 stores up and down the coast of Florida. So yeah, I guess I’d say business is doing pretty well!”
~ Dave Dickson, Ice Cold Air
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In fact, 2952 shop owners just like you have already responded to my offer and now know how simple it really is to make money in this business using my strategies. In today's highly competitive market, you've got to have an edge to succeed. By using my highly advanced, proven methods, you can make your income explode almost overnight.
This may seem like a pretty long letter, especially if you're not much of a reader (I know I'm not), but I promise you that what I have to say will change the way you do business forever!
So grab a cup of coffee or a Coke, tell your techs to leave you alone, take the phone off the hook, lock the door, and do whatever else you have to do to give me your full undivided attention for about 20 minutes…I promise you it will be well worth the time you spend.
How many times have you said this to yourself or your spouse:
"I DO GREAT WORK!
IF ONLY I COULD GET MORE CUSTOMERS, I'D BE RICH!"
I have no doubt that you’re the best technician in your town, or if you’re one of the lucky shop owners that’s not still turning wrenches - you have the best technicians working for you. You probably use the best, most up to date diagnostic equipment, you spend thousands of dollars every year on the best technical training that you can find, you have a wall full of certificates from all the training you've gotten, and you use only the highest quality parts that you can get.
But that alone doesn't get you all the work that you can handle…does it? …….Nope.
Doing the best work must not be the secret to getting tons of business because YOUR COMPETITORS ARE GETTING PLENTY OF BUSINESS, EVEN IF THEIR WORK ISN'T AS GOOD AS YOURS!!!
How many times have you driven by your competitors’ shops and found their lots full of cars to be repaired? Kind of makes you mad, huh?
WHY WOULD ANYONE TAKE THEIR CARS TO YOUR COMPETITORS SHOPS – EVEN WHEN THEIR WORK IS NOT NEARLY AS GOOD AS YOURS????
Well the sad truth is, they’re getting customers because they probably do a better job marketing their businesses…not because they’re better at repairing cars.
If you want to be busy and have your lot full of customers’ cars, the truth is:
THE MOST IMPORTANT THING THAT YOU NEED TO KNOW IS NOT ABOUT HOW TO REPAIR CARS…
…IT'S ABOUT MARKETING!!!
FIRST - you’ve got to know how to get a continuous stream of new business. THEN - you need to sharpen your technical repair skills.
IN OTHER WORDS, BEING A MARKETING EXPERT IS A HECK OF A LOT MORE IMPORTANT AND PROFITABLE THAN BEING AN AUTO REPAIR EXPERT!
Yeah, I know this may not sound right to you, but you've got to face reality. Think about it; what good is all that expensive equipment and all that expensive training if you don't have any cars in the shop to work on???
The problem is that we've all been taught backwards! For as long as I can remember, the ‘management guys’ have been traveling around the country putting on seminars, telling us that the most important thing to do is sharpen our management skills and sharpen our technical skills…and the business will come. AND THAT’S ALL WRONG!!
Having Good Management Skills And Doing Great Work Only Helps You AFTER You Get A Customer In Your Door. Unfortunately You Can't Get That Customer In Your Door Until You Learn How To …
MarketYourBusiness!!!
And that's where I come in!
I'm Ron Ipach, President of CinRon Marketing Group. Over the past 8 years I've taught almost three thousand shop owners and managers how to dramatically and very quickly improve their businesses AND create a constant predictable stream of new customers flowing to them.
In fact, marketing guru Dan Kennedy wrote an entire chapter about me in his new book, “Ordinary People, Extraordinary Entrepreneurs and Success Coaches.” In that book he detailed many of my accomplishments as both a business owner and a success coach.
(Instead of running out and buying a copy of the book for yourself, I’ll go ahead and give you a few of the details right here.)
Originally I started out in the auto glass repair business (That business is a lot like yours - except I worked above the hood, you work below it). After struggling for a few years to stay in business and constantly experimenting and testing different marketing strategies to attract new customers, I finally discovered the real secrets to attracting new customers like moths to a light on a hot and steamy summer night.
I developed and then tested dozens and dozens of strategies that kept my phones ringing off the hook for my own business. Then I taught my newfound secrets to a few select shops all over the country and Canada and they got the same remarkable results that I did.
I Became A Specialist In Teaching Auto Repair Shop Owners My Unique Business and Profit Boosting Strategies
I looked around at all the lousy marketing done by shop owners. I looked in the Yellow Pages. Every ad looked the same as every other ad. They all said about the same things…"we do it all"…"domestic and foreign"…"brakes, tune-ups, transmissions"…"30 years experience"…"free estimates"…”call us for the best price”…They had no more information in their ads than a standard business card, yet they were competing head to head with ALL of their competitors – and not trying to sell a thing!
I looked in the newspaper and saw more crappy advertising. Coupons, sales, cheap oil changes, free inspections… No one was advertising why I should choose to do business with them verses anyone else. All they were trying to do was advertise the cheapest prices. And you know what they were attracting don’t you?
…Price Shoppers and Cheapest Price Customers!
It seemed that the only time anyone heard anything about a repair shop was when someone else was complaining about it or when the local or national news programs did an 'exposé' on how some unethical repair shops were ripping off unsuspecting customers.
No one was advertising why I should even trust them to do a good job on my vehicles -That's when I became convinced that the auto repair business really needed all the marketing help it could get.
So I took all of my marketing strategies that have been working so well for hundreds of shops already, converted, and then tested them for the Auto Repair industry, I found that they worked even BETTER than they did for my auto glass clients!!!
You see, there is so much BAD ADVERTISING and MARKETING out there that when an auto repair shop introduces my unique marketing techniques to their area…it’s like taking candy from a baby!
Even The Best Auto Repair Shop Owner In The World Will Struggle, Suffer, And Eventually Go Broke Unless They Can Get A Steady Flow Of Good New Customers
You've got all the technical and management help you need available to you. Hardly a week goes by that you won’t find some guy come to a town near you, ready to teach you the latest technical tips or management tricks.
What I have to offer is COMPLETELY different. No one out there is teaching HOW to get new customers. All they can do is help you once a customer is in your shop. Now I'm here to help you get those customers and fill your bays with high-profit work – and then show you how to keep those customers coming back over and over again!
Never Listen To An Advertising Sales Rep…
It'll Be The Biggest Mistake You Can Make.
Many shops have no plan at all when it comes to marketing. They don’t know what to do, when to do it, or even why they should do it. And since there is no plan, they waste hundreds of dollars on foolish ads on cash register receipts, phone book covers, and newspaper ads just because a sales rep happened to stop by with a ‘deal’.
What’s worse is many shop owners think that if they do exactly what that advertising sales rep tells them to do, it'll be the end to their troubles. That "expert help" will get them a ton of new business.
Wrong.
If that rep was so good at marketing, how come he’s still knocking on doors trying to sell advertising and working for someone else – instead of using his “expertise” to market his own massively successful business???
He might be great at selling and designing pretty looking ads that will build your company name or image and will win awards for how creative or 'cute' they are. But he doesn’t have a clue how to get customers.
Heck, just look at the millions spent every year on the Super Bowl ads. Sure they’re funny and entertaining, but did their ads make you want to go out and buy their products? Do you even remember what the product was that they were advertising???
You see, ‘ad guys’ get paid based on the amount of money they can get you to spend on advertising. The more you spend, the more they make.
They don't get paid based on the amount of new business they bring in for you. That's not what they're concerned about.
That's why they keep telling you to keep running the ads over and over again. They say that the people need to keep seeing the ads over and over before they'll respond. There is some minor truth to this. But if an ad loses money the first time, it's not suddenly going to make money the second, third, or fourth time. (TIP: If your ads aren’t making you money right now — STOP RUNNING THEM!)
Running the ads over and over will build name recognition for you, but you can't eat recognition…you can’t deposit recognition in the bank…you need response — now!
The only reason to spend money on advertising is to get a customer in your door.That’s it…PERIOD! You’re not in the entertainment business, nor are you in the education business.
Years ago, I was in the same position that you may be in right now. I did great work. I used advertising agency style ads to promote my business. Heck, I even resorted to knocking on doors trying to find new business.
I tried creating ads on my own. I looked around at what others in my business were doing and then copied them. You know, the company name in big bold print, a list of all the services that I performed, then my phone number at the bottom.
I did exactly what everybody else was doing - after all, they've been doing the same marketing for years - it must work!
Yeah right…I almost went broke before I realized that this kind of crappy advertising wasn't even working for the companies that could afford to spend money to advertise.
There had to be a better way, and I was determined to find it.
My big breakthrough was when I found out how to add little known "DIRECT RESPONSE" triggers to any and all advertising that I did.
I studied the 'masters' of direct response marketing and learned their best secrets and adapted them to my own business. Within weeks, my income literally shot through the roof. I learned the secrets of how to get a prospect’s lazy butt off the couch, grab a phone or come to my shop. I also found a whole new way of attracting exactly the customer that I wanted to deal with.
How To Get A Flood Of New Customers…
I've taken these same direct response strategies that ripped the lid off my income and condensed them into an easy to follow System for your auto repair shop - so worrying about where your next customer is coming from will be a thing of the past.
My methods of marketing will blow you away with a flood of good new clients everyday that want to set up appointments to get their cars repaired. Gone will be the days of hoping to have a good week.
Just imagine having a day like this:
You drive to your beautiful new shop that’s on the corner of the busiest intersection in town. You have a big sign out front. The lot is full of cars waiting to be serviced.
You walk into your office at your usual time of 10:15 and look at the appointment book. It's packed. Your service writer says that he's already had a few calls this morning from customers wanting to be 'squeezed in'. But they'll have to try to be squeezed in next week. Your technicians are already over-booked for this week.
Next week is already filled up too. What a great feeling! You can remember when this was your schedule for the whole month, not just a couple of days. You’ve got a great staff to handle the ‘business stuff’ and have excellent technicians handling the ‘wrench turning.’
So what’ll it be this afternoon – golfing or fishing? Hummm???
Now this is what it's like to have fun being an auto repair shop owner! If you have to drag yourself out of bed in the morning because you hate to go to work or if you’re working like a dog early morning till late at night, you might as well go get a J.O.B. working for someone else – hell, life’s too short!
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“People used to ask me when I was going to take a vacation…I would answer, ‘I’m too young for a vacation—I have a business to run!’ Since Ron, we’vebought a boat, a lake house and a 4wheeler…I haven’t touched a wrench in 4 years! I take month-long vacations now and haven’t worked a weekend since my daughter was born.”
~ AJ Johnson, DJ Service Center
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Running your own business should be mentally, emotionally, and most of all – financially rewarding, with plenty of time to take off to go out and enjoy life!
You don't need tons of money to convert these 'dreams' into reality -- What you really need is the right KNOWLEDGE!
Years ago, when I started into my own business, no one bothered to tell me how to get customers. I had to learn everything on my own. I had miserable days, weeks, even months when my phones just weren't ringing. I really had to struggle to make ends meet.
But that's all changed now.
If I knew then what I know now, who knows what my life would have been like? I spent years just "spinning my wheels" instead of making tons of money!!!
WOULD YOU LIKE TO KNOW WHAT I KNOW?
First, the most important thing you have to do is make the transition from just being in the auto repair business…to being in the business of marketing your auto repair services.
Remember, as we discussed earlier, nothing happens until you get a customer. The best tools and equipment alone won’t get you customers. The best training won’t do it either…But good marketing will do it every time!
Once you decide to be in the business of marketing your services instead of just being in the auto repair business, you’ll easily double your income if you want to. And best of all, I'm willing to show you how to do it – just like I’ve already shown thousands of others.
I've invested a lot of time and money to test, prove, and fine-tune an entire collection of marketing, advertising and profit improvement strategies. They've all been compiled in one easy to use, step-by-step, marketing success system that over 2952 shops are already using.
And many of these strategies can be done with less money than you're spending now - some even with no money at all!!!
Here are just a few of the benefits you'll get from my system (feel free to check off which ones are of most interest to you and your business):
· How to implement a "remote control", auto-pilot system that delivers a flood of new customers wanting to do business with you, that costs less than $1 a day.
· How to eliminate the need for diagnosing problems over the phone.
· How to escape price competition and avoid the "cheapest price battles" and attract better customers.
· How to increase your profits on every job.
· How to stop wasting money on ineffective ads.
· How to get free publicity through radio, newspaper, and TV!
· How to double the response to your yellow pages ad…without getting a bigger ad!
· Learn the amazing 5-step formula for putting immediate response into every ad, letter, any/all marketing efforts you ever undertake.
· How to get customers to refer you like crazy -- 40% of new customers will come from referrals!
· How to avoid the 5 biggest mistakes that almost every auto repair shop makes.
· How to build an utterly unique system that allows you to run your marketing on 90% auto-pilot!
· Learn how to posture yourself (and your business) as the expert of first resort - not last resort - how to do it…with absolutely no money!
· How to educate your prospects so they want you and only you to repair their cars. This secret of customer education is incredibly powerful. It completely changes the way customers see you, talk to you, and deal with you.
· How to keep your customers coming back to you. Convert each customer that you do business with from a one-shot sale, to an eager, lifetime customer who buys from you again and again.
· How to compel your customers to keep coming back for regularly scheduled service.
· How to skyrocket your profits with "back-end" marketing systems that can suck out extra profits from every customer…and have them thank you for it!
· How to create a "cash flow surge" and eliminate slow periods.
· How to get other businesses to get new customers for you - for free!
· How to use real human emotion to get prospects to respond to your marketing - and get them to trust you and believe in you as a person that really cares about their cars.
THAT'S ONLY A SMALL SAMPLING OF MY MARKETING STRATEGIES! ANY ONE OF THESE COULD ADD THOUSANDS OF DOLLARS TO YOUR YEARLY INCOME!
If you could only put one or two of these to work for you, you'd be making a lot of money. Of course they all work great. But, when put together in a true system, they'll blow the lid off your yearly income – cranking up your business 30%, 50%, 100% or more in just 60 to 90 days' time!
SKEPTICAL? Well, I Guess I Can't Blame You.
So let's go over a few concerns you may have.
Q. How much will these strategies cost to get started?
A. That’s a fair question. Some of my strategies will cost nothing and most cost less than two hundred dollars. You’ll see immediate profits from them regardless which strategies you use first. I don’t care whether you run a big company, or currently advertise in the Yellow Pages, newspapers, Val-Pak, whatever, or you’re a “little guy” pinching every penny you have, there are strategies in my System that will work for you that you can easily afford.
Q. What if I'm dead broke?
A. That's okay. You can use some of the strategies that cost nothing to get started. These strategies may take a bit more time, but if you're broke, you probably have a bit more time on your hands to implement them. Then once they start making you money, you can start doing some of the other strategies
Q. How long before I see results?
A. Some of the strategies will produce immediate results. You can start using them today and see results this week. Others will take a week to 10 days and some others will take a few months. Within 6 months, you won’t remember how it felt to not have enough business.
One thing is for sure, within the first four weeks, you will know you made a smart decision grabbing on to my system and putting it to work for you.
Q. Will this work for my other services?
A. Absolutely. These Strategies can be easily applied to other types of services like, smog and state inspections, transmissions, car detailing, tire service, body repairs, paint touchup, etc. My System will show you different opportunities to expand and diversify your business and make even more money.
Q. Will this System work in my part of the country?
A.Yes. These strategies have been shown to work just as well in New York City as they do in rural Wyoming. They’ve worked in other countries from Canada to Australia. They’ll work in good economies and bad. (Many of my clients are still recording record profits since the disaster of 9/11!) While others around you are complaining how bad things are, you’ll be making more money than ever before.
Q. Can’t I just learn this stuff on my own - Why should I pay you?
A.I’m sure you could learn this on your own. After all, I had to learn ALL of it on my own. But, I also made a lot of mistakes too.I’ve spent thousands of dollars on ads that didn’t even get one call! ZIP! ZERO! NADA! I’ve literally spent tens of thousands of dollars and 14 years of trial and error to perfect these strategies!
Q. I’ve been through a management course already. Why do I need this?
A.There is a big difference between marketing and management. Management training helps with your day-to-day operations of your business and is great for streamlining your business practices. But all the best management in the world won’t do you a bit of good unless you have customers in your shop. That’s why after you go through the $4000, $8000, or $10,000 management courses, they'll insist that you sign up for their marketing courses that can cost up to an additional $4000.00! (Don’t worry, I have no intention of charging those insane fees!)
Q. What makes your marketing strategies so special?
A.These are not the same old things that everyone else is doing. Here are the biggest differences:
1. My strategies get people to call you and want YOU to take care of their auto repairs.
2. Your prospects will be convinced that you are the best in town. They won’t go price shopping with the competition.
3. My strategies eliminate price shopping and objections.
4. My strategies lock your customers into coming back again and again.
5. My strategies guide you to the highest profit jobs, accounts, add-on services and opportunities. There are only so many hours in the day. You choose how much those hours are worth.
Q. Do you guarantee this will work?
A.Absolutely! It amazes me that anyone would buy or sell ANYTHING without a huge guarantee. Where I come from, if you’re going to ask someone for their hard-earned money in exchange for providing a product or service, you’d better be prepared to back it all up with a great guarantee.
This SYSTEM has proven itself in thousands of shops already, and I’m so certain it’ll put tens of thousands of dollars in your pocket, I won’t just give you one guarantee, I’ll give you TWO very generous guarantees:
Guarantee #1
Better-Than-Risk Free, 180-Day Money-Back Guarantee!
If at any time within the first 6 MONTHS (!) you aren't completely head-over-heels, jumping up and down with joy, absolutely thrilled with my System, you can send it back and get a full refund of your purchase price.
This guarantee is very straightforward. No teeny, tiny print. No notes needed from your mother. Nothing. We’re only interested in having extremely satisfied customers. So if you aren't happy, we’re not happy either. Please return it and we’ll send you your money back. Period.
Guarantee #2
TEN TIMES Guarantee!
Put my System to work for you for 180 days. If you find it hasn't made you an additional TEN TIMES what you paid for it, send it back for a refund of your purchase price.
You see I’VE DONE ALL THE HARD WORK FOR YOU! You won’t have to “re-invent the wheel” like I had to. You can go ahead and spend a ton of money and years to put this information together on your own - but why? - When I’m prepared to hand it to you on a silver platter AND guarantee a massively profitable impact on your business!
I’ve designed my System to make sure that you increase your sales and profits in the shortest time possible…with as little work as possible. Every strategy can be put into action immediately.
Not only will I show you WHY a technique works, I’ll give you clear, step-by-step instructions of exactly HOWto put them to work for your business. You’ll get dozens of ready-to-use examples to ‘steal’ from. Heck, I’ll even give you resources to use so you can have someone else do all the work FOR YOU!
Here Are A Few Of The Exciting Marketing Tools I Will Put In Your Hands
I want you to have a clear idea of all the TOOLS that are featured in my System. Here are a few of the very best:
1. MY CONSUMER HELPLINE MESSAGE. I have generated thousands of dollars in profits from this one method alone. This will weed out all the price shoppers that waste your precious time. I’ll show you how and why it works so well and give you step by step instructions on how to set it up.
This helpline message will position YOU as THE auto repair expert in your area. It'll do your marketing 24 hours a day, 7 days a week - automatically and inexpensively. It doesn't matter if you're in the shop and open for business, spending time with your family, on the golf course, on vacation, or whatever.
This consumer helpline message will virtually eliminate the need to waste time on the phone with prospects that expect you to diagnose their car troubles and then give them estimates so they can shop for the cheapest prices. It will attract quality customers that are willing to pay your prices like a ten-ton magnet.
2. MY PERSONAL, COPYRIGHT-PROTECTED, PROVEN SERIES OF WINNING ADS AND LETTERS THAT WILL BRING RETAIL CUSTOMERS, AND BUSINESSES WITH ENTIRE FLEETS OF VANS AND CARS TO YOU. These letters can produce an enormous amount of money for you.
Just one of these letters produced an outstanding $80,558.00 for one of my clients in only six weeks time. Another letter that was sent to only 40 prospects brought in $3432.00 in only 3 days. I could go on and on, but there’s just not enough room in this letter to tell you about all of the successes my clients have had using my pre-written letters and ads.
3. HOW TO GET TONS OF FREE ADVERTISING. This method will save you thousands of dollars in advertising alone. If you don’t advertise because it’s too “expensive”, you won’t have an excuse now. I’ll walk you through the same simple three steps that I’ve used to generate thousands of dollars in free advertising.
4. HOW TO KEEP YOUR CUSTOMERS COMING BACK TO YOU FOR LIFE. Have you ever wondered why some of your customers stopped coming back to you? The sad fact is that most shop owners are putting too much effort chasing after new customers and ignoring their current customers. I’ll show you proven and very profitable methods of extracting tens of thousands of dollars in hidden profits from your current database of customers. (Just using one of these strategies will easily pay for my System over and over within a matter of weeks.)
5. THE ‘ULTIMATE SECRET WEAPON’. Just by implementing this one simple strategy, you’ll absolutely guarantee that your customers will spend more money with you than they ever have before. It can easily double the lifetime value of every customer that walks through your door.
“OK! You’ve Got Me Interested. How Can I Get This Information And Put It To Work For Me?”
Everything you need to achieve maximum success in minimum time is in my Auto Repair Marketing Success System.
1. I've taken 106 STRATEGIES and crammed them into one huge MONEY MAKING MARKETING STRATEGIES MANUAL. All my successful strategies that I told you about earlier and dozens more are together in one easy to use, step-by-step manual.
2. You'll get my AUTO REPAIR MARKETING TOOLS KIT. I don't just give you a great idea and then expect you to take the time to write your own letters, ads, or flyers. I've done that for you. This book is filled with dozens of proven letters and ads ready for you to copy and use in your own business. I’ll also show you several winning ads that my ‘students’ have written and use everyday in their businesses to make gobs of money. They're all together in this "tools kit" ready for you to use.
3. You'll get PERSONAL TELEPHONE CONSULTING so you can get personal, one-on-one coaching and mentoring from me. This is good for fifteen minutes of my time devoted solely on your business. You aren't alone anymore. When you join, you join a team. I'll be here to help guide you all the way to the top. (Note: For DELUXE package, you'll get TWO consultations and PREMIUM package you’ll get SIX consultations.)
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“I have something I need to tell you. After this Marketing conference, I was so motivated and energized with new fresh ideas and energy that I went to work, making some needed changes. The result? I have had back to back the largest months sales ever, and no end is in sight. I own a 3-man repair shop, myself, and 2 technicians, and on average we did 30-40 thousand in sales a month. For the last 2 months, it's been over $60,000 a month, and I really think we can hit $70,000.00. Sales are up, customers are happier than ever and we’re bringing in tons of new business every day.”
~ Bob Britton, Turner Brothers Auto Repair
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4. You’ll get the CUSTOMER APPRECIATION SEMINAR AUDIO CD’s that were recorded at a recent live event. At this conference, many of my top ‘students’ and I revealed many of the strategies we’ve used since the economy tanked since 9/11 that have produced record profits, while most other competitors struggled just to keep their doors open. Here’s what just one attendee had to say about the information revealed at this conference…
5. (For “PREMIUM” Package Only) MY FULL SYSTEM ON AUDIO CD’s. You’re busy. You spend much of your day working and I want you to learn as quickly as possible. I’ve recorded my entire system for you to use while you work. Just put on a pair of headphones or crank up the stereo in your shop.
Listening to these CD’s while you’re driving or working is like having your own “MOBILE MARKETING UNIVERSITY”. Studies have proven that we learn better and faster through repetition. By listening to these CD’s over and over again, you’ll truly be on the “fast track” to success.
These CD’s are such a powerful tool, I've had clients literally burn them up because they've listened to them so often. It is so important that you have these CD’s available at all times to refer to, I'm giving you a LIFETIME WARRANTY on them. If anything goes wrong with them -- you wear them out, your dog slobbers all over them, you leave them on the dash of your car and they melt, your kids use them as Frisbees, they get scratched, whatever -- send them back and get a brand new set!
6. (For “PREMIUM” Package Only) Finally, to help your business blast off quickly, you’ll get our QUICK START GUIDE TO MAXIMUM PROFITS SYSTEM. Even though there are over 100 strategies in the entire system that’ll help your car counts and profits explode, we’ve made getting started with our system a true ‘no-brainer’ by directing you towards the biggest-bang-for-your-buck strategies that are almost custom built for your shop. When you get your Premium System, simply open the Quick Start System, and you’ll be off and running within the first few days!
7. Plus, no matter which package you choose, you’ll get my 100% MONEY BACK GUARANTEE. I'm so sure that my System will skyrocket your income that I'm willing to let you try it absolutely RISK FREE for up to 180 days.
If you respond IMMEDIATELY to this offer, I'll "Bribe" you with up to an additional 7 FREE gifts!
Look, I've been in business long enough to know that the longer you wait to enroll, the less likely it is that it'll ever happen. Maybe you’ll get busy, get distracted, or maybe even fall back into your "comfort zone" and decide that things are just fine with your business and you really don't want any more customers (You wouldn't have read this far if that were true!). I'm going to "bribe" you to get you to enroll TODAY because I don't want that to happen to you. If you order quickly, you'll also get:
FREE GIFT #1 - The Script To My Consumer Help Line. It took me months to perfect the right message that brings in dozens of customers. This script will eliminate all the wasted time you spend on the phone with the "price shoppers" and sift out the very best customers. You can ‘steal’ my script and use it to start making money for you right away!
FREE GIFT #2 - A Two-Month Subscription To My Marketing Newsletter. Every newsletter is full of ‘hot,’ timely, exciting, proven income generating strategies, how-to articles, and questions and answers to your most difficult problems. Your Marketing Newsletter Subscription also includes Membership in my Inner Circle group. Inner Circle members qualify for special discounts on many of our products and seminars. And, to keep you updated with even more new marketing strategies as we discover and develop them, I’ll keep sending you my newsletter at the discounted member price of just $18.47 an issue (non-member price is $35.00 issue) (Note: For PREMIUM package you’ll get a 6-month subscription and Inner Circle membership.)
FREE GIFT #3 – One Advertisement Critique Coupon. Once you learn how to get customers to respond, you’ll want to create your own letters and ads. I’ll give you an expert ‘second opinion’ on your marketing piece before you spend any money on it. I’ll show you how to tweak your ad to get maximum response. This could also prevent you from wasting hundreds or thousands of dollars on a ‘bad ad’. (NOTE: For PREMIUM package, you’ll get 4 coupons.)
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“The yellow page ad was genius... we generated over $62,000.00 in sales just from that one ad.”
~ Bob Britton, Turner Brothers Auto Repair
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FREE GIFT #5 — My Video, “HOW TO LOCK YOUR CUSTOMERS IN AN IRON CAGE AND KEEP THEM COMING BACK FOR LIFE” Once you’ve spent your time and money getting a new customer, this video will show you exactly how to keep them coming back to your shop forever. They’ll never even think about going anywhere else for service. One of my clients combined just two strategies that I revealed in this video and quickly made over $4000.00 – while his shop was closed for the weekend!
FREE GIFT #6 — (For “PREMIUM” Package Only) “Platinum 2000 Marketing Mastermind Audio CD’s”. Imagine getting a chance to listen in on 15 of the top marketing minds in the country that are locked in a closed door meeting, spilling their guts, revealing their closely held marketing strategies to each other that have produced millions of dollars for them and the clients that they consult for. That’s exactly what is on these 6 CD’s. This set of CD’s are an absolute “must have” if you really want to turbo-charge your shop!
FREE GIFT #7 — (For “PREMIUM” Package Only) “The Best of the Best Marketing Ideas Manual” Everyone that attends one of my annual Income Explosion Marketing & Business Building ‘Boot Camps’ is required to bring their best marketing ads, letters, and ideas that they use to attract new (and old) customers to their shops. When you order the PREMIUM package, you’ll get the massive manual that we compiled of the best ‘stuff’ that my most successful clients are using. You’ll see the 3-step letter sequence that a shop owner used to bring in over $80,000 in sales in less than two months. You’ll get new move-in welcome letters, monthly mailers, referral ideas, new customer handbook ideas, inspection forms, yellow page ads, brochures, service reminder cards, newspaper ads, etc. Because all of these have already been proven to attract tons of new customers, you’ll want to take any or all of them and modify to use in your own shop. The time saved in not having to write up successful marketing materials from scratch will easily pay for this entire system.
“All right, so how much does this thing cost?”
You’re probably aware of the explosion in franchising. These days, there are franchise opportunities in every industry – even auto repair! — the parent company trains a person, gives them advertising and marketing methods that work, and charges a huge fee, usually $15,000 to $50,000 plus a percentage of the gross -- forever.
Well, I’ve seen a lot of materials and training being provided by franchisers in a lot of service fields. And what I’m providing here, in this System, is more complete, certainly more practical, and more valuable than anything out there...mine makes the manuals given to new franchisees for $15,000 look like nothing. The advanced nature of what I reveal makes theirs look like a kindergarten textbook.
I’ve also thought about what “consulting” costs. I know one marketing expert that charges fees of $800.00 an hour...$8700.00 a day plus expenses...to sit down with a business owner like me or you and map out a complete marketing System. I’m not quite in his league, but I do charge $500.00 an hour. Getting my System is like getting me, and having me there all the time. Refer back to me whenever you need to. What’s that worth? $1,500.00? $3,000.00?
Well I’ve got good news. I have no intention of hitting you up for any of these insane figures. My Auto Repair Marketing Success DELUXE Package costs just $947. The PREMIUM Ultimate Success Package is just $1497. I’ll explain the difference in a minute. But let me just point out the obvious: if your average repair order only averages $200.00 (I’ll show you how to do much better than that!), you’ll only need to get 5 new customers to completely pay for this System. You should easily accomplish this the first few days or weeks!
Heck, you can put this System on your credit card and make back the full investment BEFORE you even get the bill!
Should I charge more? Maybe. In fact some of my clients say that I'm not charging enough. So soon I’ll probably raise the price again. But for now, you can get the only PROVEN System used by over 2952 shop owners that is designed to quickly and dramatically increase your profits…clearly superior to what you can get for an outrageous franchise fee!
Now, let’s take a look at everything that you’ll get with my System:
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Description
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Separate Purchase
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Deluxe Pkg
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Premium Pkg
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» 106 Marketing Strategies Manual
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$349
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Included
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Included
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» Marketing Tools Kit
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$299
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Included
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Included
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» Consultation Certificates
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$125 each
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2 Included
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6 Included
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» Customer Appreciation Seminar Audio CD’s
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$297
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Included
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Included
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» 106 Marketing Strategies on Audio CD’s
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$299
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Included
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» Quick Start Guide To Maximum Profits
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$249
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Included
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» Help Line Script
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$149
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Free
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Free
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» Inner Circle Membership & Mktg Newsletter Sub.
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$35 /issue
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2 Free issues
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6 Free Issues
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» Ad Critique Coupon
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$149 each
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1 Free
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4 Free
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» Yellow Pages Critique
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$149
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1 Free
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2 Free
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» Customer Retention Video
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$179
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Free
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Free
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» Platinum Mastermind 2000 Audio CD’s
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$199
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Free
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» “Best of the Best” Marketing Exhibits Manual
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$399
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Free
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» 180 Day Money Back Guarantee
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Included
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Included
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TOTAL VALUE
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…………………
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$1712.00
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$4273.00
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Your Investment
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…(ONLY)…...
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$947
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$1497
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YOU SAVE
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…………………
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$765.00
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$2776.00
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By the way, to make this easier and more affordable for you, if you use your credit card, you can split the amount into three or four easy payments depending on which system you choose! (No extra service charge.)
IMPORTANT NOTE: The items described in this letter as “free gifts” are included ONLY when you place your order by the OFFER DEADLINE on the order form itself.
Is This A Little Or A Lot?
Think about this: even if $947 is a “big number” to you at the moment, spending it really won’t alter your life much overall. It breaks down to $2.59 a day for a year. And think of all the “stuff” you DO spend $947 on. Chances are, you’re paying that in interest alone on your credit cards or car loan in a year – and that’s money that just evaporates right into thin air. Nothing CAN come back to you from that. A few beers after work just one day a week, or one lunch at McDonald’s each day adds up to $947 in less than a year – and that’s money that goes to your gut. Not much good there. So spending $2.59 may not have any big impact on your life overall. But NOT investing in my System sure could. What you miss might make the difference between creating the business you really want or having to “settle for” business – and being chained-at-the-ankle to it for the next 10, 20, or 30 years!
You'll have become a master marketer, receiving real-world shop marketing knowledge worth much more to you than getting a masters degree in marketing from Harvard which would have cost you nearly $120,000.00 in tuition and well over 6000 hours of study time — with no immediate profits to show from it!
What do you have to lose?
Really, what do you have to lose? NOTHING of course! You have my super generous guarantees with no questions asked, featuring SIX FULL MONTHS’ FREE TRIAL, to actually use and profit from the System. And YOU get to be its sole judge, jury, and executioner.
What do you have to gain?
On the other hand, you have tons to gain. Once you start using my strategies, new customers and cash will start rolling in. Soon, all your money worries and all that ‘stress’ will be gone. Your business will be fun again, the way it’s supposed to be. Once you have financial control, everything is better. You won’t have to fight with your spouse over every little expense. You can smile and enjoy life. Deal with better customers. Grow your business. Take more time off!
You literally have everything to gain and nothing to lose!
My Final Thoughts:
Even though I know I’m not giving away all these marketing secrets bargain basement prices, I also know that spending $947 or $1497 may be a tough decision for a whole lot of folks. Maybe it is for you. Believe me, I understand; I’ve been there. But if it is a tough decision for you to spend that kind of money, I have to tell you: that’s the best reason of all to act on this opportunity immediately... so two or three months from now you’ll never have to struggle with making such a ‘small’ financial decision like this again.
You own your own business. You’ve developed all the technical skills to do great work - you SHOULD be very well paid, taking home more money than you need every week, investing for future financial security. If you’re not, and you decide not to do this right now, then how and when are things going to change for the better in your life? Sure, you might hit the lottery, but don’t hold your breath.
According to the government; take any 100 people at the start of their working careers and follow them for 40 years until they reach retirement age and here’s what you’ll find:
» Only 1 will be wealthy
» 4 will be financially secure
» 5 will continue working, not because they want to but because they have to
» 36 will be dead
» 54 will be dead broke — dependent on their meager Social Security checks, relatives, friends, even charity for a minimum standard of living.
That means that only 5% will be successful…95% will be unsuccessful! You now have the chance to make the right decision to give yourself a chance to make sure that you’re one of the 5% that retire financially secure.
If you keep doing what you’ve always been doing, you’re only going to get what you’ve been getting.
I can promise you that if what you are doing now is not working, it won’t be working two weeks from now, 2 months from now, or even two years from now!
You’ve got to change the way you do business. You must learn how to work smarter, using marketing that gets results, instead of working harder, “spinning your wheels” doing conventional advertising or just sitting around waiting for the phone to ring.
Or, if you're already very successful, then do what all successful business people do — decide to better your best. Get that extra edge. Excel.
Decide right now to make a change and create the kind of business, income and lifestyle you and your family deserve. This is a positive decision you will be very, very glad you made - I guarantee it.
Sincerely,
Ron Ipach, President
CinRon Marketing Group LLC
PS #1 THINK!!! – You will easily spend thousands of dollars on new tools, equipment, or computer programs for your business, but that won’t help you get more customers. My System is designed for only 2 things – to get you more customers and make you tons of money. And think how easy it is (has been) to WASTE $600.00 on some Val-Pak or newspaper ad that doesn’t work at all. That falls flat on its face. This System will save you more than it costs!!!
PS #2 For most business owners, the cost of programs to help you increase your sales is a legitimate business expense. That means the government will subsidize up to 40% of the cost of your program!!! You can either use that money to help you build your business, or you can give it to the government. Which would you rather do? (Consult your tax advisor for details.)
©2006 CinRon Marketing Group LLC