At Last—The nation’s most successful advisor to the retail industry reveals his little known business building secrets...

"How To Simply & Easily
Discover The Hidden Wealth
Buried In Your Business!"

Dear Fellow RETAILER,

Here’s what this is all about. My name is Bill Glazer. For the last 29 years, I’ve been hunting

 down...testing...and proving little-known ways to literally force any retail business to explode with new profit and more traffic.

I spent a fortune on experts, consultants, and cutting-edge marketing information. I made all the "rookie" mistakes, learned my lessons, fixed the problems and honed the stuff that worked to almost-frightening effectiveness.

And it’s paid off, amazingly well. My marketing "bag of tricks" is now bursting with specific "no brainer" ways to automatically put your bottom line on steroids. It’s an actual SYSTEM you can plug into your own retail business quickly, easily and without any real financial risk at all.

It’s all the advertising you’ll ever need, already blueprinted for you. All the promotions you’ll ever need to run, already planned out. All the ways to find new customers, keep them, and even get back "lost" customers you’ll ever need. Everything necessary for the most effective ongoing marketing and advertising you could ever imagine.

And it’s simple to put this system to work for YOU!

I did it first with my own two menswear stores in Baltimore. In fact, within 4-years they have grown to become the two most successful and profitable menswear stores in all of Maryland...but in a second I’ll show you how nearly every other kind of retail business you can think of has also used this marketing system to get absolutely jaw-dropping results. Apparel, jewelry, furniture, gift shops, sporting goods, bicycle shops, outdoor stores, you name it.

It doesn’t matter what your current situation is, either. This new system has been used to bring stores from the brink of bankruptcy to stunning profits, in just one exciting quarter. It works when the economy’s bad, when competition has gotten murderous, even when everything else has failed miserably already.

You’re going to enjoy hearing about this. Finally, you get to be "in" on the really good "insider" stuff that can change everything for you. Literally overnight. In fact, I can literally GUARANTEE you that if you act quickly NONE of your competition in you area are using my cutting edge tactics and secrets. In fact, you should be glad that this is new to your specific retail category instead of the same old ‘same old’ that everyone seems to copy from each other.

And guess what? If you’ll do me the honor of simply allowing me to PROVE all this to you...

You Can See Everything For FREE, If You Choose!

There’s no catch, either. Just an honest offer from one retailer to another... based on pure confidence (which comes from my long experience with helping so many other business owners become wildly successful).

Heck, I’ll even make it worth your time to see what the fuss is all about.

Listen: If what I show you doesn’t immediately put you on the road to DOUBLING your profit by the end of the next full quarter...

I Will Pay You $100.00 Just For Your Trouble!

No strings attached. I’m just that confident this will work for you the same amazing, jaw-dropping way it’s worked for over 2,137 other retailers (in 37 different categories) who gave me the chance to prove it.

Let me be perfectly clear. I am not suggesting this system will work for you... I am guaranteeing it will. With money from my own pocket.

What makes me so confident? Almost 30 years ago, there were 15 stores in downtown Baltimore competing with me. I am the ONLY one left. They stubbornly insisted on doing business the same hit-and-miss way every other retail business does -- and they all struggled, and eventually failed. They all failed because they refused to reach out for new ways to market their retail business. About 8 years ago, the "discount warehouses" arrived and knocked off the stragglers.

But they didn’t bother my business. Nope. I even opened another store in the suburbs.

In fact, despite the Big Box chains doing their best to crush us, my stores KEPT all our customers... and INCREASED sales. (Last year alone, we did 253% better than the national average for a store our size.)

I’m talking about...

Double-Digit Growth Every Year!

And you want to know something really important? I’m working LESS than I ever did.

I work less because this "more customers, more profit" system operates on auto-pilot. The hard work has already been done. Which means...

• Everything runs super-efficiently, even the first time you try it...
   
• Everything has been trimmed down to the simplest details, so even your thickest-headed sales staff "gets" it instantly... and...
   
• Everything has been so meticulously planned out and tested, you can finally relax... and start taking more time off.

That’s the reward for putting your business on this system. Less work, more customers, higher profit... and more time off.

No more struggling to come up with marketing ideas, no more guessing about what special event will or won’t work, no more painful waiting to see if anyone "bites" at your latest ad.

Because, from now on, you’re ONLY doing tested and proven marketing.

I’ll explain how I’ve set it up so you can see everything for free in a second.

First, however, I need to properly introduce you to me and my astonishing new way of making retail profitable.

Now, I don’t much care what "the retail industry" thinks of me -- I’m a bit of a rebel who has always loved shaking things up -- but I have to admit I was honored when the Retail Advertising Conference in Chicago recently gave me their highest award. This honor is equivalent in retail as the Oscars are to movies and the Emmys to television.

They did it reluctantly, since I’m not one of the Big Guys. But they to give me the award... because the marketing system I use was clearly winning against the efforts of top names like Target, WalMart, Sears and Best Buy.

Imagine that. A "little guy", with two menswear stores in Baltimore, beating out the Big Guys with smarter marketing. And helping hundreds of other "little guys" do the same thing.

You gotta love it...So you know I’m for real...here are a couple of other honors I also racked up:

In 2000, the industry journal MR Magazine named me and my ‘Marketing System’ to the list of the "100 Top People, Places, and Things Impacting the Industry at the Millennium"...the equivalent of being named to People or Time Magazine’s list of the 100 most noteworthy or influential individuals.

In Maryland, where I operate my own retail stores, I was selected as one of the top two "Business People Of The Year." Imagine that...they gave that award to of all things...a retailer.

Perhaps the shining jewel of my accomplishments was when Dan Kennedy, America’s top marketing Guru, recently said of me; "As you might imagine, given my extensive travels, speaking to over 200,000 business people a year for ten consecutive years, I’ve seen the advertising and marketing of hundreds and hundreds of retailers and nobody, and I mean nobody has a handle on direct-response advertising and marketing for retail business like Bill does."

What I’m about to share with you is NOT...

...how most businesses operate. It’s not even close. While everyone else struggles and guesses at what might work... I’m going to show you exactly how the most successful retail establishments in the world actually use specific "killer" marketing tactics to...

• Bump the results of every ad you run by 200% or more (whether it’s direct mail, radio spots, TV, email, or any of the little-known NEW ways of reaching "hidden" enthusiastic prospects)...
   
• Use special events -- done the right way, which you may have never experienced before no matter how long you’ve been in business -- to bring in crowds of new customers (to the point where they’ll be camped outside waiting for you to open)...
   
• Implement Customer Loyalty Programs so they work like crazy to keep your customers coming back (and raving about you to everyone else they know)...
   
• Never again fear competition from catalogs, online sales, or the Big Box and discount stores who try to move in on your customer base...
   
• And, overnight, put your business on the fast-track to double-digit growth every year. Year after year after year. (And that means the VALUE of your business just grows and grows...letting you establish a dynasty for your kids, or giving you the option of selling the business to fund the most lavish retirement you could ever dream up.)

All while you finally get to skip the frustration and hassles that burn out most retailers and make them start hating life. Since everything I want to show you is already done, waiting only for implementation, your work-load INSTANTLY becomes smaller. Even... fun again!

What’s more, this system of proven marketing tactics works just as amazingly-well in New York City or San Diego as it does in Virginia City, Nevada (population 700) or any other small town. Whether you own one store and wear seven different hats right on up to operating a fifty store chains. Regardless of what’s going on with the economy, too.

That’s right -- there are always potential (and former) customers nearby who just need a little effective "prodding" to spend money with you. You can’t force them, you can’t argue with them, and you can’t beg them to come in.

But you CAN -- once you know the secrets -- get their attention, prime their desire to buy what you offer, and spur them into action.

That’s the crux of it, right there. That’s the kind of "insider" marketing know-how that separates the winners from the losers in retail.

Even better... once you understand the secrets behind this system, your marketing runs on AUTO-PILOT. Most of the writing (and ALL of the hard thinking and planning) -- has already been done for you.

You don’t need to re-invent anything. All the guess-work has been eliminated.

What you have... are detailed, specific tactics, ads and promotions that have already been planned... tested... proven (under every situation you can come up with)... and laid out for you.

All you simplest have to do is follow through. It’s the easiest and simplest marketing you’ll ever use to make huge piles of cash and grow your business by monster margins, almost immediately.

How about cost? Does that concern you?

It won’t. There are NO costly ads involved. Only sure-fire, tested and proven advertising strategies that bring in so much business, so fast, that they pay for themselves.

Small investments. Huge pay-offs, almost immediately.

Most businesses who use this system actually end up CUTTING their ad and marketing budget. And yet their overall marketing effectiveness just goes through the roof. How? Like this:

• Dirt-cheap postcards can pull HUGE results for you, if you use the nearly ignored tactics of the most successful marketers. (Not one business owner in a thousand ever figures these strategies out on his own.)
   
• Bringing back "lost" customers is just brain-dead simple, and all you need to do is follow the proven path that works so well for others who use it. (The promotion I’ll show you will easily bring in a 200%-to-1,000% return on your investment... and all you have to do is print it up and mail it.)
   

  “Last Christmas we did a 3-page letter following your strategies and got a 16%-plus return on the mailing. This in a community of less than 4,000 people.” ~ Keith Bryan, Owner, Wolf Point, MT

• The secret of a killer promotion that floods you with customers isn’t rocket science... but it does require a handful of tricks that become revelations once you try them. (I guarantee you’ll be stunned by the simplicity of these amazing tactics... especially when they immediately produce your BIGGEST VOLUME day of the year!)
   
• Even the Big Guys screw up their "Customer Loyalty" programs sometimes... yet the details of making them work like magic will take you just a few hours to arrange, no matter what your size. And once you’re done, it works on auto-pilot to keep customers eager to do more and more business with you. In fact, you’ll be their FIRST STOP on every shopping trip.
   
• It’s simple to get vendors to help pay for your marketing and special events... and you can do it without the hassles and cumbersome co-op forms that every retailer struggles with. (This is truly "insider" information that will make your business run much more profitably.)
   
• Plus, getting FREE Publicity is automatic, when you know how to play the ‘media game.’ It still amazes me how many retailers who are using my system are getting this kind of advertising...almost effortlessly.
   

  “Our customer response to mailings has jumped from 2% to as high as TEN PERCENT." ~ G.A. Douros, Owner, Glen Ellyn, IL

• Referrals are a given, too... and I’ll show you how to get referrals from your current customers...effectively DOUBLING your business without spending a cent on expensive advertising.
   
• Do you know the insider secrets to creating ‘signs that sell?’ Your signage problems disappear (while every sign you do use does its job in spades to educate, direct and sell)...
   
• And motivating your staff becomes a real pleasure (because it’s so easy, using the simple sales contests we’ve tested and proven). This is advanced sales psychology -- the kind of "insider" knowledge that only the BEST marketers ever learn and use.
   

And more. A LOT more.

I’ll show you how to fix ads that are barely pulling (or have died outright), so they become advertising miracles that pull over and over again without rewriting.

I’ll show you how to avoid cold-calling FOREVER -- no one on your staff will ever have to talk to a "stranger" again.

I’ll show you how to at least DOUBLE the results your Yellow Pages ad brings in... using design and copy secrets that almost no one else in your town understands. Your competition won’t know what hit them. (And you’ll never be at the mercy of an YP sales rep again who wants you ad to look like everyone else. You’ll be 100 times more knowledgeable about making these ads work.)

And how to make EVERY month profitable... no matter what the "common wisdom" of your mar-ket is. (Check out the comments from fellow retailers in this letter. Owners are stunned to discover they can now make their traditionally slowest months busier than the big holidays.)

I know you’re good at what you do. After all the time you’ve been in business, it seems you SHOULD have already "seen it all."

But you haven’t.

Hey -- if your marketing is going great guns, and you don’t have a care in the world about competition, or bad months, or meeting payroll, or making the upcoming holiday sales better than last year... then you don’t need what I’m offering you.

However... if you have even a notion that learning the "insider" secrets of super-advanced (yet simple) marketing might finally set your bottom line on fire... then you OWE it to yourself to at least check this out, personally.

You don’t risk a penny.

And -- if you aren’t blown away by what I reveal to you -- I will immediately send you another $100 from my own pocket. Just for the asking.

Here’s what I have for you: Now, remember -- I’ve made arrangements for you to see everything for free if you choose.

I have a package here I want to send to you. And it is going to blow your mind.

Over the years -- both while making my own business a raging success, and helping other businesses do the same -- I’ve created a mega-effective "short cut" way to help you understand and use this system quickly.

I’ve broken everything down into easily digestible "chunks" of information... so you can go straight to any section you need immediate help on, and find out what to do right now.

Let me explain what you’re about to see:

System Short Cut #1: How would you like to have over 113 tested and proven ACTUAL ADS that you can copy, or use as "blueprints" for your own use, right away?

My main manual is titled "34 Promotions & Events to Fill Your Stores With Eager Customers Ready to Buy", and it’s bursting with specific details on events and promotions you can run without second thought (or any extra planning) to fill your store with customers. Each section is a literal road map of what to do, and how to do it. You don’t have to "invent" a single detail. It’s also crammed with ads, postcards, radio scripts and other tactics that have repeatedly brought in breathtaking results for retail stores all over the country. (In 37 different industries, including yours.)

This is writing, planning and ad-execution that has already been done for you.

Typical response -- which I can prove -- is that businesses who have never before had an "over the top" promotion... suddenly pull in more customers in ONE MONTH than in the entire previous YEAR.

LISTEN CAREFULLY:
I currently earn $5,500 a DAY to personally consult with a retail client. I’m worth this much, because what I can teach you can quickly and easily DOUBLE your bottom line. Double your Yellow Pages response... double your referrals from happy customers... double your ad results... and put your entire business on the fast-track to DOUBLE-DIGIT growth by the end of the very next quarter.

This kind of serious, severe growth is EASY for me to create, too. Because it’s all about the marketing... and I have PROVEN, over and over and over again for years on end (with all kinds of retail clients) that I can transform anyone’s bottom line.

Well, guess what?

You don’t NEED to hire me, for $5,500 a day, if you get this "Proven Promotions & Events" manual.

 Because I’ve put nearly everything I know and have learned into it. It’s worth, all on it’s own, $5,500. A full, exciting, ‘eye-opening’ day with me. Yet, right now... you can see it for FREE, if you choose.

Ah, but there’s MORE.

System Short Cut #2: Would you like to "get up to speed" literally overnight on the secrets and tactics that the BEST marketers use to earn top profits in retail?

My second manual is titled "34 Money-Making Operational Strategies to Make Top Profits in the Retail Business." A better real world course than you’ll ever get with any over hyped MBA program.

This manual reveals the "operational" details you need to know to quickly begin using the exact same tactics used by the owners who are raking in fortunes in retail.

Including:

• How to raise your prices without losing a single customer...
   
• How to construct a guarantee that makes customers feel they MUST buy from you (and not your competition)...
   
• How to network with other retailers (effectively doubling your customer base without spending a cent in advertising)...
   
• How to find the HIDDEN super-profitable trends in your business ...
   
• How to deal with complaints (and earn your customer’s trust back quickly)...
   
• Why "location" is over-rated (and an excuse for bad marketers who fail)...
   
• And the simple details of running a smooth operation that doesn’t require you to BE there all the time.

In person, it would take me a full day to go over all of this. You’d have to take notes, and it would take another couple of days to sink in.

That’s why this manual is so loved by clients. It’s all here, written down and easy to read and digest. It’s once again ‘at least’ another $5,500 value. My client call it.... PRICELESS. Yours to check out without risking a penny.

System Short Cut #3: How would you like to know what the "insiders" (who earn the Big Bucks) know about advertising media, reaching prospects effectively, and all the special "deals" top marketers make with each other that guarantee a steady stream of fresh business?

The third manual I want to send you is titled "31 Marketing Tools To Make Huge Profits In ANY Retail Business". It’s everything you never learned in school about top-grossing retail operations --including:

• Using celebrities for maximum effect...
   
• How to beat the slow seasons (this alone will transform your bottom line)...
   
• How to set deadlines that force customers to act quickly...
   
• How to pump response by 300% with premiums...
   
• How to target a niche market (especially the "rich" ones overlooked by your competition -- the easiest money you’ll ever make in your life)...
   
• How to make sure prospects know why YOU’RE the one to buy from (and not the other store across the street)...
   
• How to avoid killing the sale over the phone when your customers and new prospects call you...
   
• And the secrets of "planning" your marketing season, so it comes off like clockwork, without a hitch.

This is information, tactics and secrets that took me 29 years to accumulate and prove. In person, it would take me TWO DAYS, minimum; just to go over these tactics in order.

That’s why this "short cut" is so important. You can read the parts you need to about, when you want to learn them. On your own time-line, at your own pace. That’s a huge benefit -- we all learn at different rates, and we all need to learn different things at different times.

I know you’ve got a business to run, and a payroll to meet. You can’t spend a lot of time just "learning". Remember, I’m a retailer just like you.

That’s why my short cuts are designed to get you going fast. With proven tactics you can put to use tomorrow. So the money starts coming in right away.

System Short Cut #4: You can try radio, or television, or the Yellow Pages and the newspaper all you want... but you will NEVER see the maximum profits hidden in your business... until you use direct mail the RIGHT way.

Listen: Most retail businesses SUCK at using direct mail. They don’t understand it, so they either send out meaningless, badly-written mail that pulls almost nothing... or (worse) they spend a fortune on a dumb-as-bricks ad agency... who mails out even SUCKIER ads. And for the rest of their lives, they insist that "direct mail doesn’t work."

This isn’t rocket science. But good direct mail does have a few critical secrets to it --especially in retail. And not one retailer in a thousand understands this. (And almost NO ad agency does.)

Direct mail will not just save you... it will MULTIPLY your profits, instantly.

I don’t care how much direct mail you’ve tried in the past. If it didn’t work... you didn’t do it right. (Don’t trust me on this -- trust the thousands of other retailers I’ve helped get hip to the astonishing power of good direct mail.)

The secret is in the copy, and the offer, and the "call to action". You need to cover about a dozen essential "sales response points" in every piece of direct mail you send out to get the results you want.

Most businesses maybe cover one or two. And that won’t cut it. It won’t get good readership, and FEW people will follow through and act on any of it.

This manual is titled "Secrets of Killer Direct Mail"... and it’s everything you will ever need to get your mail delivered, opened, read... and acted on. The results will force you to sit down and catch your breath.

A decent (not even great) direct mail campaign is like having...

Ten Thousand Expert Salesmen Arrive At The Door
Of Ten Thousand Of Your Hottest Prospects!

Your direct mail IS your best salesman. Imagine having the best sales pitch in retail history delivered  individually to every single prospect in town. That’s the power of direct mail.

Another day’s consulting. But you get to look it over without risk -- for FREE, if you choose.

System Short Cut #5: Did you know you can quickly DOUBLE your overall profitability... just by correcting the sales-killing mistakes you’re currently making with your signs?

That’s without spending another penny on advertising. Just correct your stores ‘interior’ and ‘exterior’ signs, and create a few new ones that will do the job the right way.

This "Secrets About Signs" manual will quickly teach you everything you need to know -- about design and typeface (more important than you think)... about the RIGHT words to use (and which words to avoid like the plague to keep from murdering sales)... all about "sizzle"... how to "brag" without seeming to... how to communicate your best sales points to in-store customers... and where to PUT every important sign.

And more. Not a full day’s consulting... but worth $660, easy (what I charge for an hour of consulting).

In fact, if you just correct ONE sign that is inhibiting sales right now -- and most businesses are doing this -- this manual could be worth THOUSANDS to you, instantly.

System Short Cuts #6 and #7: As I just mentioned above, I charge $660 an hour for "personal coaching" with retail owners... (Frankly, I rarely have time for that now -- I’m too busy being on vacation and spending more time with my family.) As part of that personal coaching, I developed six CDs called my "FAST START Power Thinking CD Collection".

These CDs are designed to be listened to in the car, or at home. In them, I go over the entire system, from "A-to-Z", focusing on getting your mind set sharpened for action. The tapes work especially well if you learn best by "hearing" stuff, rather than reading it.

Let’s see... six times $660... that’s $3960 worth of coaching wisdom. Which you can hear, to your heart’s content, without risk.

Plus, I’m going to send you a VHS tape with "15 Attention-Getting, Business-Generating REAL Retail-Selling TV Commercials"... complete with a spot-by-spot explanation of how and why they worked so well. (I’ve included the commercials I use to spank the Big Box competitors. Priceless stuff that can turn your business around overnight.)

This is tens of thousands of dollars of creative work (to produce, write, and run). It is must-see information, if you run (or want to run) television spots.

WAIT -- there’s still more...

Bonus:

Special "Hand-Holding" Gift For Responding By The DEADLINE DATE Printed On The Accompanying Free Look Enrollment Form: I publish the "Outside The Box Marketing Newsletter" every other month -- so my clients are always right on the cutting edge of trends, new promotions that are working like crazy, and how other businesses like yours have recently discovered clever new ways to pump profits. Then on the other months, I deliver one of my Million Dollar CDs where I interview the most amazing people you’ll ever hear -- top-gun marketers, retail "hall of fame" business owners, creative talents that will blow your mind, and small store owners who crush their competition every month with wicked-good tactics you can "borrow" yourself.

I call this "hand holding" because it’s the next best thing to having me stop by your office each month and let you in on the latest news and profit-boosting success stories. Priceless.

Right now, I want to send you the next 3 free months of the newsletter and CDs -- a $135 value --free. These 3 months are yours to keep, no matter what. My gift to you.

Plus, to keep you updated with new marketing strategies as we discover or develop them, I’ll continue to send you my newsletter and tapes at the member discounted price of just $29.97 per month (sold to non-members @ $45.00 per issue). Over 84% of current system members continue their subscription. But, you decide ONLY after you have received 3-months first for FREE.

Personal Help:

Do you want a little personal consultation time with me?

I will include TWO "10-Point Ad Critique" certificates. Anytime you want an ad critiqued personally by me, just use one of these certificates and it shall be done.

I know how to take ANY ad and make it better, instantly. I’ve been at this so long, I can spot the big mistakes immediately... and even if you’ve written a good ad, I can still "tweak" it so it’s a MONSTER.

I’ve discovered that, after looking over all the above material, some people can really make it all come together fast with just a short phone call from me.

Therefore, I will also include a special "Free Phone Consultation" certificate, which you can use anytime you need. It gives you an unfettered quarter-hour "tele-coaching" conference with me, personally -- and we can talk about anything you like. (Most just need a few major questions answered about "personalizing" some ad or promotion from the material to their own needs.)

There’s even an option to receive a private, just you and me 1-hour chat about everything important in your business.

Some use this call to make sure their "launch" of any project is on target. Just to double-check things. Other people really have it all come together after a deep, personal consultation. I’ve done everything I can to make the materials here cover the entire system... but there are always a few nagging questions that need answering.

So, if you decide to invest with my Platinum packages I’ll include one Personal Full-Hour Consultation. This also includes 3 "Fax Follow-Ups". I’ve discovered that is more efficient for me and a better value for you if I answer your post-consulting questions by fax, so I give you 3 fax forms you can use at any time.

It’s like having a top marketing expert in your Rolodex -- ready to respond fast to your faxed questions when you need him.

System Shortcut #8: Most do. Does your sales staff HATE to pick up the phone and call customers? However, I have developed a stunningly-successful "7-Step Telemarketing Coaching Program" that QUICKLY transforms even the shyest sales person into a phone-wielding TIGER... who can turn a 2-minute phone call into a definite ‘day & time’ appointment where your previous customers will be EAGER to make that appointment, showing up EARLY to be sure not to miss it... and be primed to BUY.

This 7-step program is so successful, that I’ve been asked by "insider" retail organizations to teach it to their staffs around the country.

And guess what? I get $2,000 to do each seminar. Takes me an hour to get the roomful of people completely up-to-speed.

This information is THAT valuable. It can multiply your bottom line by a huge number, overnight. And you get to check it out without risking a cent.

Included is an audiocassette packed with real calls made by REAL retail telemarketing pros (including me)... so you can hear first-hand how it’s done. These kinds of calls, when done the right way, do NOT irritate anyone... and instead leave them HOT for what you offer. Ready to do business and GRATEFUL that you called.

System Short Cut #9:  Would you like to get in on the GOLD MINE that private store credit cards offer you?

It’s not the hassle other people believe it to be. And what I will send you will energize your existing program, if you already have one in place that isn’t working so well.

This "private" credit card, tied in to your store, is powerful "bait" for attracting new customers and building amazing customer loyalty. In fact, research shows that private card holders spend THREE TIMES as much as non-card holders in your store and will visit your store TWICE as often.

Spend THREE TIMES as much and VISIT your store TWICE as often!

This "Private Store Credit Card Program Made Easy" manual even gives you a list of companies that will manage this entire program FOR YOU - right on down to taking all the credit risk! Easily -worth pure gold to you. I’ve sold it separately for $660... but I’ll include it in the "no risk" package I send to you here.

System Short Cut #10: With just a few changes, you can easily DOUBLE the response you get from your Yellow Pages ad.

"How ANY Retailer Can (At Least) DOUBLE Their Yellow Pages Response." That’s the name of this manual -- and it’s ALL about turning your Yellow Pages ad into a customer-pulling magnet. No matter what your competition is doing.

Nearly every single ad in your current Yellow Pages is ineffective. People think it should be simple to put together an ad like that... or they just trust their YP sales rep.

Huge mistake. The "common wisdom" on Yellow Pages ads is just dead-wrong... and the sales reps are absolutely clueless. They just want your order... and will say anything to make that happen.

However, the secrets of making your ad pull like crazy are easy to use. I’ve crammed tons of examples of ads that work -- actual ads, not "theory" -- into this manual. I’ve done a day’s consulting on this very subject before... but you can get everything you need from just the manual.

It’s an eye-opener.

System Short Cut #11: This is the BIGGIE.

I will send you what I call "The Power Disk" -- a CD-ROM crammed full of ALL the most powerful printed material I’ve ever used successfully.

And it’s ready for you to "rip" off through your computer -- just add your logo, make the small person-al changes necessary, choose whatever color changes you want... and clip "print". Or just send the file to your newspaper or printer.

Included are ads, promotional letters, coupons, signs, everything.

All the work has been done for you. All you need to do is customize things to your own specifics, and that's it.

This is proven, tested, and extremely successful printed material that will quickly pull in prospects, sell them, and keep them coming back.

Here’s what to do now: I asked my assistant, Darlene to set a package aside for you.

It’s ready to be rush-shipped to you, as soon as you give us the "okay".

What you will receive is the BIGGEST box of profit-making materials you’ve ever imagined. And while, yes, there is a LOT of information here... you don't need to spend a lot of time getting to the point where you can USE it.

In fact, I’ve arranged everything so you can skim, find the parts where you want to get to fast ... and put any ad, promotion or letter into IMMEDIATE action. It’s all up to you. You can, in fact, have your first profit-busting promotion ready to go the first DAY you get this package.

You can use your credit card.

Yes, I do ask that you let us charge you for the package... however...

You Do Not Risk A Penny At Any Time!

Here is my GUARANTEE to you: Order this package, and check it out to your own satisfaction for a FULL YEAR without risking a cent.

That’s plenty of time to look everything over.

Try it... and see what happens.

Here is what I am telling you will happen: Just put a FEW of the tactics and strategies I reveal to you into practice.

You will see immediately that the ads pull huge response. The promotions bring in customers in a flood. And your sales staff becomes more motivated and effective.

In the first full quarter of using this material...

You Will See DOUBLE-DIGIT Increases In Total Profit!

This is what other retailers report. This is what can happen to you, too.

However... if, for any reason (or for no reason at all)... you decide this material is NOT for you... simply send it back, within the year. And you will receive a prompt, full refund of every penny.

No questions asked.

And no hard feelings, either. This means...

You Can See Everything For FREE... With This
1-Year No-Risk 100% Money-Back Guarantee

I respect the fact you trusted me enough to check everything out personally.

Remember --I’m a retailer, too. I suffered, at first. I spent years discovering, testing and proving this stuff. And I’ve helped over 2,137 other retailers become successful with the same secrets.

So I’m confident I can do the same for you.

However... if you DO ask for a refund and you think for any reason I have wasted your time simply let me know and...

I Will Add Another $100
From My Own Pocket...Just For Your Trouble!

This kind of over-the-top guarantee could, of course, ruin me financially if everyone took me up on it. (Herman, my accountant nearly choked when I told him I was making you this offer.)

But I’m not worried, even a little bit. As you can see from the testimonials scattered through this letter, anyone who tries even part of this system gets such amazing results, they wouldn’t give it up for anything.

This is what most retailers have been hoping for -- tested, proven marketing that can work on auto-pilot to make profits explode.

I am betting my $100 against the proven potential of this material. It’s not even really a gamble at all. I know this stuff works. I’m making this outrageous offer just to help convince you to give it a try.

However...

You DO Have To HURRY!

I cannot hang my financial butt on the line for very long like this. Herman, my accountant would have me committed.

You can understand, then, why I must put a time limit on this offer.

I’ve had this letter rushed to you. My offer stands for the next 11 days ... and then it’s gone forever.

I’m not doing this to cause you anxiety. I just need you to jump on this opportunity right now.

If you’re finally ready to see your bottom line go through the roof... then you’re ready to see what this is all about.

As you will see, you can have everything I’ve described rushed to you... for a small fraction of what others have paid for it. For a tiny fraction of what’s it’s worth.

In essence... you can have it for the biggest bargain you will ever come across in business.

Why am I doing this? Simple. I’ve already made my fortune in retailing. I’m no longer worried about the competition "stealing" my secrets.

Now, I love to teach.

I know, from firsthand experience, what most owners go through as a retailer. No one outside the business has a clue of the hard work, the frustration, the blood, sweat and tears that goes into owning a retail business.

But I DO know. I consider you a member of our very special "retailers" club. And I’ve love to help you finally attain the kind of over-the-top success that so many others have had.

I’m doing this because it’s time someone let other business owners "in" on these incredible secrets. It’s just that simple.

Why should you trust me at all?

I’m well-known in the industry. I’m easy to find, too -- my main store is Gage Menswear, 200 W. Baltimore St. in downtown Baltimore, Maryland. I’ve been at that location for three decades, and I expect to remain there -- very profitably -- for many more decades.

There’s no big secret behind this offer. I have the real goods, and I’m offering to share them with you.

All you have to do... is say "yes".

Sincerely,

Bill Glazer

P.S. I’m assuming you’ll want the best deal, which is what we call the "Platinum" package. That includes everything I’ve described above. However, you are welcome to choose either of the smaller packages. Everything is explained on the Fast Response Free Look Enrollment Form.

P.P.S. No matter what you choose, you have a full year to check it all out and decide if you want to keep it. And, the 3 months of my Outside The Box Marketing Newsletters and Million Dollar CD Interviews are yours to keep, regardless.

P.P.P.S. You will notice, too, that you can use the FREE Phone Consultation certificate during your "trial year"... which really pumps up the free value here. If, after you’ve given everything a good, solid "test run" for a year, you can still take me up on the guarantee. I am literally giving away the farm here.

P.P.P.P.S. One last thing -- I nearly forgot. When you ask for the Platinum package (the "whole enchilada"), I will also send you 2 Priority Ad Critique certificates. These Priority certificates instantly put you at the head of the line for critiques -- no waiting, instant service, the best advice on making ads work you’ll ever get.

Normally, these priority critiques are available ONLY to my "VIP" clients, who pay me the big bucks.

But I want to give you a taste of the best service I offer... for free.

P.P.P.P.P.S. Okay... one more item, and then I really am done. I’m exhausted here.

But it’s been worth it, if I’ve given you enough info to make your decision.

This is one of those opportunities that seem to drop from the sky, I know... but it’s the real deal. You haven’t heard about it before, because... even though I’ve helped over two thousand business owners become wildly successful... I still mostly operate "under the radar" of the rest of the industry.

That’s the way I like it. I’ll accept the occasional award, recognition, and I enjoy being invited to speak at big events. But fame is not my thing.

Nope. Teaching is what I enjoy. The thrill of working with someone like you, and proving to you that these little-known secrets actually have the power to change your life. Almost overnight.

But the real action is all up to you. I can only point the way, and offer all this amazing material at the biggest bargain I can. I’ve made my offer to you -- it’s risk-free, and it’s outrageously generous.

You know, most people spend their lives standing on the edge of the pool, never getting up the nerve to jump in. Even when so many other people are already in the water, having the time of their lives.

I wouldn’t have sent you this letter, if I didn’t truly believe you had what it takes to make this decision. All you need to do is CLICK HERE and fill out the Free Look Enrollment Form and then click the Submit button. Or print it out and fax it back to us.  Or pick up the phone, and call the toll-free number in my office.

That is how it all starts. A simple action that will take you a few minutes, at most. Your package is already here, set aside for you. It will be rush-shipped, and within a very short time, you’ll have everything in your hands.

You’re in control the entire time. The most you can lose is just a few hours of time looking everything over. If you don’t agree the material has the power to do everything I’ve said it will, just ship it all back.

You can even be $100 richer for the effort, if you desire.

Okay, I really am done, now.

Your Free Look Enrollment Form is available HERE. Filling it out and submitting it online, or printing it out and then faxing/mailing it in is how you get everything started.

Thanks.

I Couldn’t Have Said It Better

Uncensored Comments From Retailers Just Like You, Now Using Bill Glazer
Business Building Marketing System In Their Businesses

"We used just one of your strategies last Friday and booked over $21,000 in sales within 36 hours -- a 30%-plus increase!" – David Nethero, Atlanta, GA

"I am using the 2-Step Thank You Program exactly the way you illustrate it in your Marketing System and getting a mind boggling response. Not only does it keep my customers coming back, but they love it and it builds a ton of good will." – Allyson Walter, Ames, IA

"Did $2,872 on 7 clients with one of your ideas. It’s been slow for about years in North Carolina, so we put your idea into action immediately." – Jim Barbee, Rockingham, NC

"After 72-years in business we often have struggled to come up with new promotions and events to bring customers back on a more frequent and consistent basis. Bill Glazer Business Building Marketing System has given us a real ‘shot in the arm.’ We’ve completely reinvented our Frequent Buyer Program and have finally found a Referral System that works. Thanks for renewing the enthusiasm in our business. – Daniel E. Reynolds, Elkhart, IN

"Your Marketing System is great! The information is broken down for the busy retailer and easy to implement. Thanks for all you do. (Any retailer not using your Marketing System doesn’t know what they are missing.)" – Dick Lerner, Omaha, NE

"I learned more from your marketing course than I learned from the past 30 years in the retail business. Send more!" – Coleman Bryan, Knoxville, TN

"I’m taking time now to plan and ‘work on my business’ instead of running a cash register all the time and just ‘working in my business." Thanks Bill!" – Jennifer Shorter Smith, Petoskey, MI

"By using Bill’s system, we shifted non-productive advertising dollars from newspaper to targeted direct mail and 60-second radio spots that we write and deliver ourselves. We used one of your ideas and got lots of FREE PUBLICITY. We wouldn’t have done anything like this before. We’ve earned back our investment many times over. – John Stern, Fargo, ND

"After implementing many of Bill’s suggestions, I have lowered my advertising costs by 25%." – Tom Shiffman, Vancouver, British Columbia

"Our very first Bill Glazer promotion taken right out of his Business Building Marketing System was his Thanksgiving Event. On Friday following Thanksgiving we did more business than the entire weekend the prior year. What I really liked was Bill’s method to keep my customers interest once the mailing was opened and the way he reminds them to come into my store right before the promotion begins." – Rob Watkins, Arthur, IL

"Your strategy on Milestone Anniversaries worked like a charm. We used your vender co-op letter to raise over $60,000 to fund our celebration. Your sequential mailing strategy kept our customers coming in for weeks!" – Mark Rosenfeld, Philadelphia, PA

"Very practical, effective and easy to implement. My only regret is I didn’t find Bill and his system 20 years ago." – Al Smith, Daytona Beach, FL

"No how and no where has there been anyone that helps me pique a customer’s interest like Bill Glazer. His brilliant ideas help me sneak under a client’s ‘anti-sales; radar every time. – Judy Rusconi, Euroka, CA

"The number of customers who ‘brought a friend’ into my store literally blew my mind. We not only increased our Christmas sales, but just as important, we added qualified customer to our list! – James C. Gilbert, Arvada, CO

"I don’t think Bill Glazer teaches his Business Building Marketing System so much for the money as the pure love of seeing his members do well." – Bob Hess, Green Bay, WI

"Bill Glazer’s Business Building Marketing System has certainly injected new life into our organization and easily paid for itself with the first promotion. More importantly, both customers and sales personnel are excited again about out business. It is absolutely A MUST HAVE component to anyone’s business and a tool with unlimited potential." – David Schramm, Marietta, OH

CLICK HERE to Enroll now...