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Who Else Wants Proven Advice
"Masters Of Copywriting 2007"
They call him "the secret weapon". Secret
because he has so far avoided the harsh limelight of fame, preferring
to John Carlton has been a top freelance advertising copywriter for over 21 years now. Many of his ads are legendary among writers and clients. He brings an edginess and street-savvy to ad writing that actually forces you to read every word. Dan Kennedy
Dan Kennedy's advice can be moved with remarkable ease from one very different field, industry, or profession to another with amazing success. He is a leading consultant in direct marketing, copywriting, Internet strategies, and profit improvement systems. Joe Vitale They call him The World's
First Hypnotic Marketer. Hypnotic, because the writing style he uses grabs you, sucks you in to it's mesmerizing pull... and forces you to read every word of what lays in front of you. Marketer, because he's one of the greatest marketers of all times - consistently writing and implementing record breaking marketing strategies for himself, and his trusted clients. Joe Sugarman His JS&A mail-order catalogs, and outrageously successful infomercials are required study, having sold over 20 million pairs of his now famous BluBlocker sunglasses worldwide. Joe's masterful use of psychological triggers in advertising, combined with his tight, short headlines, and hard-hitting yet educational copy are legendary. Richard Armstrong Richard Armstrong is one of America's top freelance direct mail copywriters and has been one for 25 years, since he won his first Caples Award in 1982 with a promotion for Maserati Automobiles of America. In 1986, he followed that with a second Caples Award, plus the Maxwell Sackheim Award for "Best in Show", this time for the Sea Turtle Rescue Fund. Since then, he has worked for nearly every major mailer in the country, including Rodale Press, Kiplingers Personal Finance Magazine, Smithsonian, Belvoir Media Group, National Review, The New Republic, The Limbaugh Letter, Phillips Publishing, and many others. Clayton Makepeace
For over 33 years now, Clayton Makepeace has written million dollar controls for Boardroom, Phillips, Rodale, Weiss Research and many other top direct marketing firms. Those fortunate enough to forge business relationships with Clayton have seen their marketing strategies fortified, and their sales copy strengthened to the tune of well over a billion dollars throughout the span of his brilliant career.
Yanik Silver Just 31 years old, Yanik Silver is recognized as the leading expert on creating automatic moneymaking web sites... and he's only been online fulltime since 2000! He is also a highly sought after speaker, and seminar leader, and is universally respected for his ability to write winning campaigns that repeatedly spin swift fortunes for his partners and clients. Attendees regularly pay up to $4,995 to learn his secrets. Alan Forrest Smith
He's known for his outstanding ability to create market differentiation for his clients. Those lucky enough to work with Alan routinely fork out $5,000 for a single coaching session and up to $25,000 for a sales letter, due to his proven flair for positioning them as the only viable solution in a carefully defined target market. Timothy Warnock Hidden in the hills of Assisi Italy... a new copywriting samurai is online, silently overthrowing copy controls in his wake. Profit storms follow Tim like a shadow, and even world-class copywriters routinely hire him to deliver results. Profits for merchants and affiliates alike are soaring to new levels with Tim's help. Even veteran online affiliate marketers Allan Gardyne (associateprograms.com) - who has promoted hundreds of offers over the years, saw his all-time affiliate CR% records conquered by one of Tim's letters. (Side note: I had heard some wild stories that one of Tim's letters was producing, so I secretly put him to the test in the real market, by sending some traffic... "Oh My"... the rumors were true... 7.46%!) Harlan Kilstein Hypnotist, NLP practitioner, Golf Coach,
Harvard graduate, "COPYWRITER" Harlan Kilstein is the silent stealth
weapon behind His uncanny ability to write covertly persuasive copy that slips under the prospect's sales resistance radar is quickly establishing this brilliant writer as one of the fastest rising young stars in history. Even super savvy marketing giants like Jay Abraham, T. Harv Eker, and Stephen Pierce sneak him in through the back door to juice their results, when no one is looking... John Forde
Over the past 14 years, John Forde has cranked out
countless million John has also organized and run dozens of intense, private copy training "bootcamps" of his own, often for 200 and 300 marketers at a time, in the U.S. and overseas in London, Bonn, Paris, and Warsaw. He's been a leading consultant, especially for products in the publishing and newsletter industry. David Deutsch
Here's a rare opportunity to learn from someone who acquired his copywriting skill under the direction of the legendary David Ogilvy. That man is none other than David Deutsch, world-renowned freelance copywriter for large publishers such as Boardroom, Phillips, Agora, and KCI, and author of the best selling business creativity system, THINK INSIDE THE BOX! Mark Joyner Mark Joyner is widely recognized as one of the early pioneers of Internet Marketing, and is responsible for introducing many of the tactics and technologies you see used on the Internet today. His breakthrough ideas and exemplary copywriting skills have been the driving force behind many Top 100 web properties, and have turned his fledgling one-man operation into a multi-million dollar international corporation with customers in every Internet-connected country on the planet. Recently, Mark sold off his interests, to focus on his writing and philanthropic works. David Garfinkel
David Garfinkel is a business mentor and educator, author, speaker and copywriter. Former San Francisco Bureau Chief of McGraw-Hill World News, David began studying advertising copywriting to sell his first self-published information product over a decade ago. Since then, he has written ads, sales letters and Web sites that have brought in millions of dollars of sales. Guerrilla Marketing author Jay Conrad Levinson says, "David Garfinkel is the best copywriter I know." Many people also consider David the world's leading teacher of copywriting, because of his unique methods and unusual perspective. Bob Bly Bob Bly is a freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his freelance copywriting, and became a self-made multi-millionaire while still in his 30s. A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, and AlliedSignal. Bob is the author of more than 60 books including The Complete Idiot's Guide to Direct Marketing, and The Copywriter's Handbook, and has also appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. Scott Haines Scott Haines is a direct response copywriter and marketing strategist who's been a "go to guy" for many of the top marketing gurus in the world, such as: Gary Halbert, Jay Abraham, Robert Allen and others. He's sought out, because, it seems he has an unusual knack for creating sales letters and ads that pull in monstrous responses for ultra-expensive products and services. $2,000 information products. $5,000 seminars. $10,000 personal services. I doesn't matter. Scott seems to always find the right "hook" or "angle" to move these goods fast... and... create massive windfall profits for his clients. Michel
Fortin For over 15 years now, Michel Fortin has been cranking out explosive sales copy. If you've been browsing the web for any length of time, watching late-night TV infomercials or reading direct marketing offers in the mail, then you've seen his work. All told, Michel's highly profitable sales copy has been instrumental in generating well over $50,000,000.00 in sales in close to 200 different industries. Michel wrote John Reese's Traffic Secrets salesletter, which sent shockwaves across the Internet as it broke previous sales records selling $1,080,496.37 in just 24 hours. That's over a million dollars in one day! Daniel
Levis In a very short period of time, Daniel Levis has become the marketing mercenary of choice for some of the savviest information product publishers on Earth! Since taking on his first external client just 18 months ago, Daniel has raised his copywriting fees 8 times, and his clients now gladly fork out $17,500 plus royalties for a single promotion. The reason is simple. Daniel's take-no-prisoners style, and his intensive research into the whys and wherefores of buyer psychology has routinely doubled, tripled, and on several occasions even quadrupled his client's sales and profits!
Clayton Makepeace, Frank Irving Fletcher, George Lewis Dyer, Joe Vitale, Bruce Barton, Theo MacManus, John Carlton, James Wallen, Claude C. Hopkins, Alan Forrest Smith, Richard A. Foley, Scott Haines, J. George Frederick, Timothy Warnock, Kenneth M. Goode, F.R. Feland, Yanik Silver, J.K. Fraser, Daniel Levis, Charles Addison Parker, David Deutsch, Christine Frederick, O.A. Owen, Joe Sugarman, Harry E. Cleland, Richard Armstrong, Wilburt E. Nesbitt, Dan S. Kennedy, Harry Tipper, David Garfinkel, Helen Woodward, Peter Stone, John Starr Hewitt, Michel Fortin, Arthur Holmes, Bob Bly, Humphrey M. Bourne, Harlan Kilstein, Ruth Leigh, Mark Joyner, John E. Kennedy, John Forde |
let his
work do his talking. Weapon, because any marketer lucky enough to hire
this brilliant writer will see profits skyrocket.
Dan Kennedy is internationally
recognized as a 'millionaire-maker', helping people in just about every
category of business turn their ideas into fortunes. He has been called
the "Professor of Harsh Reality" because he's provocative, irreverent,
sarcastic, and tells it like it is in a humorous, but chilling, serious
fashion that cuts to the core of the issues in a way no other marketing
"guru" does.
Nobody
knows direct response like Joe Sugarman.
They call him the "Master Closer In
Print" for his innate ability to transfer the craft of the super
salesman to the printed word, multiplying its power a million
fold.
Alan Forrest Smith has quickly
built a very strong reputation for himself as an extraordinary
copywriter, top-drawer marketing consultant and seminar
lecturer.
some of
the HOTTEST direct response campaigns on recent record. Faster than a
speeding bullet, accurate as a heat seeking missile, and
productive as a box car full of TNT, "the Dr's" slamming copy zeros in
on your emotional hot buttons and pushes them like
crazy!
dollar controls across the financial, health, and travel
industries. He's known mostly for his deeply researched, detail-rich
copy, his easy-going style, and for being a quick study. But
he credits most of his success to his mentors and models of
inspiration, including some of the copywriting illuminati
interviewed in this edition.
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"Masters Of Copywriting 2007" - Over 843
"Could I have stumbled upon
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"Is It Immoral To Make
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... Michel rarely grants interviews, so this
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