Specialty Information Products Showcase

If You Desperately Want to Cash In on the Wildly Profitable Trend of Managed Services, But are Struggling With the Presentation, Pricing and Marketing of These Services – and Quite Honestly Don’t Know Where To Start…

OR…

If You Have Already Committed a Considerable Amount of Time and Money in Developing the Infrastructure of a Managed Services Program, BUT Are Struggling With How to Sell and Market It to New and Existing Clients…

Read On For The Solution You Have Been Looking For...

   Through rigorous testing over the last 2½ years, I have developed a PROVEN marketing system for positioning, pricing, and selling profitable managed services contracts REGARDLESS of the market you are in, the clients you serve, or the technology you use.

   This program is called the Million-Dollar Managed Services Marketing Blueprint Series.

   More than a how-to guide, this system includes done-for-you sales letters, e-mails, objection handling scripts, pricing models, brochures, web sites, proposal templates, and step-by-step instructions on how to generate a landslide of new and wildly-profitable managed services sales.

GUARANTEED TO WORK OR YOUR MONEY BACK

From the Desk of: Robin Robins
Technology Marketing Toolkit, Inc.

Dear Colleague,

    I’m going to be very direct and to the point, with no warm up about this opportunity…

  
   I have already helped several of my clients sell hundreds of thousands of dollars in managed services contracts. I’ve taken these clients from zero experience in structuring, pricing, and selling these services, to securing 40% to 90% of their clients onto managed services plans in only a few short months.

   I’ve also helped hundreds of small computer consultants dramatically increase the number of new clients, sales, and profits in their business. My expertise and track record in this niche is virtually unmatched. Because of my expertise, Kaseya sought me out to develop and deliver a coaching program to help their clients finally implement a solid marketing system for managed services.

   Here are a FEW client testimonials that will validate the above statement. For the sake of space, I’m only including a handful…

$500,000 To $600,000 In New Managed Services Contracts:
“I can easily attribute $500,000 to $600,000 in managed services sales that I generated using Robin’s marketing materials. Thanks to her, sales are up over 200% from last year, which enabled me to purchase a new 4,000 square foot office building.”
 – Dave Golden, MI Solutions

 

Four New Clients, Six More Lined Up In Three Weeks:
“I am writing this letter to let you know that your Technology Marketing Tool Kit has been a great investment! By using the marketing templates included in your kit, my company has gained more face time with potential clients than ever before. We have been using the kit for three weeks and we are about to close four new clients and have set up meetings with six more potential clients! I’m going to gain $2,780 per month on managed services revenue alone and much more on new projects being discussed! The “Get out of computer trouble free” card is the best. This card, coupled with the managed services mailing campaign has worked the best for us. This is too easy!” — Paul Miller, Now Technical Solutions, LLC.

Over $200,000 In Annual Revenue
“With the coaching, interviews, and marketing templates in Robin's program, I have been able to sell almost all of my clients onto managed services contracts that have generated over $200,000 in annual revenue! Robin's program has truly been worth the investment!”
— Chuck Tomlinson, President, Spectrumwise, LLC

 

The First E-mail Brought In $16,500 In Revenue And I’m Going To Double Last Year’s Revenue!
“Before working with Robin, I was very frustrated and not making much money. My company generated enough to pay my bills, but I never really felt successful, and I wasn’t fulfilling my goals to grow as a business owner, provide employment, and generate the income I wanted. I learned about Robin through the ASCII group, bought her program, and instantly knew I had found the Promised Land.  It was precisely what I wanted – full campaigns geared specifically to my industry. To date, I've used a number of the campaigns and strategies Robin provides in her program and the results have been excellent.  I'm on pace to almost double last year’s revenue, but the biggest change has been how my revenues have shifted to predictable, recurring revenue streams. The first e-mail Robin gave us brought in $16,500 in managed services revenue and I haven’t looked back since!” -Josh Jacoby, President, InnovaCrew

With Robin’s Materials, It’s A One-Call Close:
“Robin has been very helpful in developing and selling our managed services program. The marketing copy, strategy, e-mail and web campaigns, and follow up material has been phenomenally successful and we are on schedule to have 90% of our clients on a managed services plan by the end of the year. With Robin’s material, it’s a one-call close.” – MJ Shoer, President, Jenaly

We Went From Almost Closing Our Doors To Being Named The Franchise Of The Year Out Of 120 Franchises
 “What has been the sum total result of using Robin's program?  About 6 months prior to finding and purchasing Robin's program, we were on the brink of giving up the business. I literally had a meeting with our corporate CEO and confessed that it just wasn't happening for us and we were running out of money. Thru a combination of a few good breaks AND the implementation of Robin's marketing tools (which is easy to do, by the way if you simply follow the templates!), not only did we survive through a tough spot, but we were also named CM IT Solutions' Franchise of the Year out of 120 offices and have since recorded the highest single month revenues in franchise history. At our Annual Convention in June 2006, our office was given this year's Outstanding Achievement Award.” – Jeff Johnson, President, CM IT Solutions

We Went From Financing Payroll With Credit Cards To Generating Over $19,400 In Bottom Line Profits Every Month:
“All I can say is that we are going gangbusters with managed services. The entire pitch has come from your materials and teleseminars and it’s really working. We went from being worried about paying the bills and financing payroll with credit cards, to being PROFITABLE on the 1st day of each month. We are only 6 months into your materials but now we’re generating over $19,400 in recurring, bottom-line profits.”
– Brett Jaffe, President, Axis Micro

 

We Increased Our Client Base By 29%, Our Monthly Gross Sales By 49% And AVERAGE Monthly Profit By 299%:
“Prior to Robin’s program we didn’t have any managed services clients and we had no experience with marketing. Now that the program is over, when we calculate the numbers, our total number of clients has increased by 29%, our average monthly gross sales have increased by 49% and our average monthly net profit has increased by 299%. Thanks to Robin, I've acquired an enormous amount of easy-to-use marketing material that only a very small percentage of was used during the last six months. Most if not all of the materials and campaigns we used have come directly from Robin's materials, verbatim. Robin's marketing experience and advice are invaluable assets to my company.

   Her materials don't provide vague formless ideas or concepts. Robin provides real world soup-to-nuts marketing solutions that work. Above and beyond Robin's marketing  expertise, she teaches success, through her marketing materials, master mind group, interviews with experts, best practices, procedures and models that she uses in her own business. She truly leads by example. Since meeting Robin and going through this and other programs, I've found myself thinking more and more about marketing.

   What was once an uncomfortable but necessary function has become fun. Even exercises such as preparing this essay have been educational and informative. The experience forced me to measure and track assets of my business that I wouldn't have done otherwise. I know now that this whole marketing thing is do-able; I can achieve success with the only limits of that success being governed by the amount of effort that I’m willing to put into accomplishing my objectives.” – Ken Reichardt, President, PCX Technologies

We Sold 15 New Managed Services Contracts In 4 Months!
“I bought Robin's program last year at SMB Nation and it has been a tremendous eye-opener for me. Up until that point, we had sold clients quarterly onsite maintenance visits, project work, and break-fix services, but nothing like the managed services program we offer today. The biggest benefit to me so far has been the framework to move forward on selling managed services. You gave us the model for packaging, pricing, and promoting it to our clients, which we did very successfully. Under your direction, we went to our existing clients first and sold 15 contracts within 4 months. This not only helped our overall revenue and profitability, but it also revealed a number of operational holes in the business that we needed to improve. Thanks to this surge of new business we are much more efficient at servicing our clients. Your materials, coaching, and advice have provided us the confidence and encouragement to move forward. Your recommendation of “don’t wait for the perfect plan—just start moving” was invaluable. You have been a tremendous help to us and it’s been a lot of fun to see this project unfold. Thanks for all you do!” – John Sandy, ISC Manager, James Moore and Company

More Than Just Coaching,
You’ll Get 90% Of The Work Done For You

   As a participant to this program, you will gain access to done-for-you marketing templates, pricing models, sales pitches, objection handling scripts, marketing strategy briefs, and other marketing examples to make this a complete no-brainer.

   In addition to these done-for-you materials, I’ll personally walk you through, step-by-step on where to start, how to use them, and what actions to take. This will take all of the confusion and guesswork out of getting started.

   I’ll also include follow-along workbooks with the audio CDs that will include forms, templates, checklists, and other materials designed to pull out all the stops and get you quickly moving in the right direction.

   Aside from these obvious benefits, there is another tremendous advantage to participation you may have overlooked. You will also have the unique advantage of learning insider secrets, strategies, and “what’s working” from the other participants. Undoubtedly, the group working together will be able to gain faster results, test more ideas, and help you learn from the experience of others.

Here Is A BRIEF Overview
Of What You Will Learn:

Session One: The Foundation To Your Success

1. 5 things you must be willing to do in order to be successful at selling managed services.
2. What results to expect when you first introduce managed services to your clients.
3. A simple question that will reveal what you should and should not include in your managed services offering.
4. 2 proven ways to successfully launch managed services to your clients.
5. The single most important element of successfully selling managed services that has nothing to do with your technical skills, client base, or marketing.
6. How to get clarity on your managed services business goals.
7. 3 critical things you must have in place before you start marketing.
8. How to use a “Service Plan Comparison Chart” to sell clients on a high-margin managed services contract while clarifying what they get.
9. The Ultimate Marketing Campaign Checklist; leave out any of these components to any marketing initiative and your campaign will tank. 

Session Two: A Field-Tested Way To Successfully Launch A Managed Services Program From A Cold Start

1. The ultimate secret to securing true financial independence in your business.
2. The absolute BEST list for marketing managed services.
3. Two overlooked factors that will largely determine your success in selling managed services that have nothing to do with your technical expertise or marketing skills.
4. The secret to putting 70% to 80% of the marketing and selling of your managed services program on auto pilot.
5. A step-by-step marketing system for attracting profitable new clients.

Session Three: Making Your Managed Services Program Magnetic Through Raving Fan Client Testimonials and Case Studies

1. The single best way to overcome the “I don’t see why I need this” sales objection.
2. How to provide an airtight case as to how your managed services program can help a company save money, make money, and be more productive.
3. An exercise that will give you crystal clarity on what your customers REALLY want to buy, making it infinitely easier to convert them to managed services.
4. The easiest way to get your best customers to provide unbelievably convincing case studies and testimonials that will literally sell your managed services program for you.
5. A proven formula for using client success stories in print to convert more prospects to hot buyers.

Session Four: Proven Lead Generation and Client Attraction Marketing Strategies That Are Incredibly Cheap – Or Free – To Implement Part I

1. The two best ways to attract new clients.
2. A surefire marketing system that will double or triple the number of referrals and new clients you are currently getting.
3. How to get other companies to sell for you – a proven system that will make it easy for them and insanely profitable for you.
4. The secret to successfully partnering with other companies and why simple “word of mouth” fails to deliver the quantity and quality of client you want.

Session Five: Live Q & A with Robin

1. Should you spend your money on online Yellow Pages advertising?
2. How to use Google and other search engines to generate new clients.
3. A resource for selling managed services to government agencies.
4. Pros and cons of going month-to-month with your contracts as opposed to an annual agreement.
5. The best way to include all-you-can-eat help desk support without sinking your profits or overwhelming your technicians.
6. The number of prospects you should initially market your managed services program to and what you should expect.

Session Six: Proven Lead Generation and Client Attraction Marketing Strategies That Are Incredibly Cheap – Or Free – To Implement Part II

1. The top 10 most effective ways to attract new managed services clients.
2. The “Cold Suspect To Raving-Fan Customer” conversion system.
3. 7 fundamentals to creating a powerful, full-automatic, client attraction system.
4. A proven sales letter to ferret out hot buyers from rented lists.
5. Examples of million-dollar lead generation marketing campaigns to model.

Session Seven: How To Deliver A Killer Face-To-Face Sales Presentation That Closes Sales Faster and Easier Than You Ever Thought Possible!

1. The secret to getting new prospects to stand in line to meet with you.
2. 2 critical components of your managed services sales presentation; get these wrong and you’ll walk away empty-handed.
3. 5 keys to a successful network audit.
4. The new selling model that puts you in control of the sales process and eliminates price-shoppers, tire kickers, and annoying clients.
5. A pre-meeting phone script that will qualify and pre-sell your prospect.
6. Marketing materials you should send in advance of any sales meeting.
7. A set of defined questions you should ask in every sales meeting that will clarify the prospect’s hidden agenda, unspoken objections, and hot buttons for signing on the dotted line immediately!

Session Eight: How To Generate A Flood Of New Clients,
Referrals, And Repeat Business With Newsletter Marketing

1. The 7-step success formula for making money with a monthly client newsletter.
2. What type of return on investment you should receive for every $1 spent.
3. 5 ways to build your list from scratch.
4. Printed vs. e-mail newsletters; which one will give you the highest number of new sales and why.
5. How to use client success stories to cross-sell new projects and services.
6. A surefire, proven way to get your clients to open your newsletter.
7. Tips, secrets, and resources that will make writing and producing your newsletter a simple, hassle-free job.
8. 5 critical facts you must know before sending e-mail newsletters.
9. Examples of successful newsletter formats, offers, and styles.

Session Nine: Live Q & A with Robin

1. When is the right time to pitch managed services when selling a new installation or network upgrade?
2. How do you track how well your marketing is doing?
3. How to handle objections that come up in the initial sales meeting.
4. The best way to attract new clients.
5. How to use a trade show to debut your managed services program.
6. Why you should use your previous work experience to niche your services.
7. How to secure a competitor’s clients when they go out of business.

Session Ten: How To Use Your Web Site To Attract New Clients And Sell Managed Services

1. 7 ways a well-done web site will help you attract new clients, increase sales, and automate your marketing.
2. The 3 most important questions you must answer before designing a web site.
3. Basic elements you must have on your web site in order to convert visitors to customers.
4. A proven home-page sales letter that will differentiate you from your competition and eliminate low-paying clients.
5. 7 BIG web design mistakes that annoy visitors and make your company look unprofessional and amateurish.
6. A 4-step process for using Google adwords to generate leads.
7. Examples of incredibly powerful web sites you can model for success in selling computer support services.

Session Eleven: How To Use Seminars And Teleseminars To
Attract New Clients

1. The two extremes in the marketing spectrum that all products and services fall under, and why it’s critical to know this when marketing ANY new product or service – especially managed services.
2. 7 types of seminars you can use to close high-dollar managed services contracts.
3. The 3 critical marketing systems required to deliver a profitable, money-making seminar or teleseminar.
4. The single biggest mistake most businesses and sales people make when giving a seminar that costs them thousands in lost sales and opportunities.
5. Secrets to getting people to show up in droves with standing room only.
6. A proven registration page formula that works like a greased slide to get people to sign up for your session.
7. A proven seminar outline and script to ensure maximum attention and sales.

Session Twelve: Live Q&A With Robin

1. How to prevent new prospects from stringing you along and giving you a “maybe” answer when pitching managed services.
2. How to niche your marketing to vertical industries, and how to narrow your niche for maximum response.
3. Should you mail promotions out during the holidays? I’ll tell you why most people get this wrong.
4. What to do when you have one shot to follow up with a list of prospects.
5. How to use free reports to pre-sell and pre-qualify clients and close more sales.
6. Key changes to your managed services marketing pitch if you are targeting companies outside of your local area.
7. How many pieces of mail you should send when mailing a new list of prospects.

Session Thirteen: Bringing It All Together Into A Master Plan

1. How to market strategically instead of tactically; most consultants are tactical in their approach and crush their chances of getting amazing results.
2. The aspects of your marketing system that you should NEVER outsource.
3. The 3 fundamental marketing systems that work together like a well-oiled machine to bring you a steady flow of new clients.
4. The bare-bones marketing systems you MUST have in place to see any progress with your marketing. Leave any of these out and your sales will stagnate.
5. A list of the best offers to make when promoting managed services.
6. 3 personal characteristics that will determine your success in business.
7. The habits that keep most computer consultants overworked, underpaid, and stressed-out about their business.

You Should Only Invest In This Program
If You Meet These 5 Criteria:

1. First, you must be intensely serious about your desire to implement a profitable managed services model in your business.
2. You MUST be willing to dedicate time to work ON your business instead of constantly running like a gerbil in a wheel IN your business. I am not going to do all of the work for you. I will do the hard work of creating the strategy, writing the marketing campaigns, developing the offers, and guiding you through the process, but you have to hold up your end of the deal by not only implementing, but also reporting back your results, both good and bad.
3. You must be willing to ACTIVELY participate in the Master Mind Group calls and discussions. This is NOT a passive program. As a client I will provide you on-going coaching via teleseminars, e-mails, newsletters, and member call-in days. I strongly encourage you to fully participate especially if you are “new” to marketing and have never implemented a marketing system before.
4. You must be willing to take responsibility for your mistakes, learn from them, and move on. I don’t want anyone with a “victim” mentality that constantly blames the economy, the competition, lack of time, or anything else for their lack of success. If you aren’t willing to do whatever it takes to see your goals through to the successful end regardless of your individual circumstances and challenges, then this is not the program for you.
5. No quitters. If you have a quitter mentality, don’t sign up and waste my time, your time, or the others in the group. I only want high-achievers.

    Let me clarify this by saying that I’m not necessarily interested in only those people who are having amazing success right now. If you’ve had nothing but failure in the past, you can still be part of this program as long as you have a winner’s mentality in that you can dust yourself off and go again.

  
   Based on the amount of revenue and profits you will make year-in and year-out on the managed services contracts you sell, AND given the fact that you will continue to use the strategies you receive long after this program ends, it could easily be argued that this program would be a bargain at $10,000.

   Heck, Ron Mitchell of M-Tech told me that he’s added over $40,000 a month in additional revenue based on the formulas and systems I’ve given him – that works out to almost half a million dollars a year.
  
   But as a practical matter, I know that only a very small number of people would easily be sold at that price; and since I honestly don’t have the time to devote to promoting a high-end program like that (and the fact that I’m fully expecting a glowing testimonial from you that I can use on my web site) the tuition for this program is $2,982, which you can pay in 4 easy payments of $745.50 using the enclosed enrollment form.

   If you think this is “too much,” then you certainly don’t have the right mindset to succeed in this program. My guess is that you’ve never looked into hiring a professional copy writer or marketing consultant and don’t realize that you could NEVER find someone to develop the same materials and systems I’m providing you in the Million-Dollar Managed Services Blueprint for the same or less.

   Admittedly, this program is not for everyone and, as I said earlier, I’m not looking to appeal to the masses.

   I know that there are some who fully understand the value of the shortcuts to success I’m providing. Truth is, the tuition IS in fact a filter to help sift and sort through the masses so I can do more with those who “get it,” less with those who don’t.

I’m So Confident This Program Will Work
That I’m Backing It Up With An Iron-Clad,
DOUBLE GUARANTEE:

   I’m so confident that this program will deliver the results I’m promising that I’ll back it up with a DOUBLE guarantee.

Guarantee #1: 90 Day Trial, 100% Money-Back Guarantee:

   I want to give you 90 days to look over this system and see for yourself just how powerful and amazing it is. Listen to the CDs. Read the manuals. Put it to work for YOU. Use it to structure your offering, launch your managed services program, attract new clients, increase your profit margins, and build your client attraction and conversion systems. If you are not completely head-over-heels thrilled with the content and the results, I insist that you return it to me for a full, prompt, no questions asked refund. No hassle, No problems, No payment.

But my guarantee doesn’t end there…

Guarantee #2: Ten Times Your Investment One Year Guarantee:

   If you decide to keep the kit past the first 90 days, you STILL have a full year to use the materials, strategies, and makeover coupons in the kit. If after one year you can show me that you have implemented the systems and campaigns outlined in the program and didn’t make back 10 times your investment – that’s over $29,000 in new sales – you can return the kit and I’ll issue you a full and complete refund.

   After all, if the kit doesn’t deliver the results I’m promising, I don’t deserve to keep your money. Just show me what you’ve done that didn’t work and I will buy it back from you and refund every penny you paid for it.

How To Get Started Today:

   To get instant access to my Million-Dollar Managed Services Marketing Blueprint, all you have to do is fill in and fax back the enclosed enrollment form. Please choose the appropriate tuition based on your status (Toolkit customers and Master Mind Members in good standing will receive a discount).

   Once we have received your enrollment form, we’ll send you a registration link that will enable you to access the private members-only web site giving you instant access to the Million-Dollar Managed Services Program.

   Within 7 business days, you will receive a hard copy of all the materials posted to the web site.

If You Need To Talk To Someone Live:

   If you aren’t sure what your membership status is, or if you need help, you may call Lisa at the office at 615-790-5011 between the hours of 8 a.m. to 5 p.m. Central Standard Time.

   Please understand that I (Robin) do not personally take or return calls from prospects to explain my program and answer questions for three reasons:

1. I don’t have the time. I (quite literally) get hundreds of people visiting my web site and cannot respond to them all. I reserve my time exclusively for my paying clients.

2. Most people use this as an opportunity to pick my brain for free marketing advice. I do not dispense free advice because it’s not a good value for the client and it’s not a good return for my time. And finally…

3. I’ve taken a LOT of time to explain, in detail, what this program is about, how to order, AND I’ve included a 100% money-back guarantee to take away any risk.

You Simply Can’t Make A Mistake
By Enrolling In This Program

   The BEST way for you to know if the program is right for you is to get a copy and review it. If it’s not everything you expect and more, simply return it for a full and prompt, hassle-free refund.

   WARNING: Please note that there will be absolutely NO haggling on the price. Anyone who calls Lisa and asks for a “consideration” or discount will be immediately barred from participating at any price, because I’m absolutely positive that you won’t get this level of coaching, instruction, or value anywhere else for any price. I’m not kidding.

Dedicated to your success,

Robin Robins
Technology Marketing Toolkit, Inc.

P. S. I fully reserve the right to raise the price of this program at any time. If you want to be absolutely certain you don’t pay MORE, fill in and fax back the enrollment form TODAY. I will validate the price outlined in this document for 14 days upon your receipt of it. After that, I reserve the right to raise the rates.

P.P.S. If you think you should “wait” to sign up until you’ve found the “right” contract or “right” time to start, you’ll NEVER get anywhere.

   I know a LOT of technology business owners that are waiting for the “right” time to get started on marketing. Know what? The “right” time NEVER comes along because there is always some project, problem, or issue that takes up your time and attention.

   If you wait around for the “perfect” time to come along, you’ll spin your wheels for months - maybe even YEARS - making zero headway being so caught up in working IN your business that you never take time to work ON your business.

   The process of attracting new, profitable clients and getting them to say “yes” to a managed services agreement is the SINGLE MOST IMPORTANT thing for any business because most of your stress, problems, and anxiety come from NOT having enough money.