Announcing the FASTEST and EASIEST
Way to Guarantee a Substantial and
Predictable Flow of New Clients, Higher
Profits, and Managed Services Sales…
Even If You Currently Lack Time,
Money, and Sales Talent!
Introducing the only PROVEN, Paint-By-The-Numbers Guide to Marketing Technology Services for Small VARs, System Integrators, MSPs, and Computer Consulting Firms Guaranteed to Take the Guesswork Out of Marketing Your Business, Attracting New Clients, and Selling Managed Services
The Technology Marketing Toolkit will give you specific, usable marketing strategies that you can implement in your business today and see results in your bank account within 6 months or less. You’ll learn how to:
- Attract a steady flow of profitable new clients.
- Sell managed services faster, and at a higher profit margin than your competition; my complete step-by-step system will show you exactly how to structure, price, and market managed services to fast-track your success.
- Position yourself as the “obvious expert” so you can stop competing on price and actually increase your rates REGARDLESS of your competition.
- Generate massive awareness for your company without spending a fortune on marketing and advertising.
"We've known about Robin Robins for a very long time but were skeptical about whether or not her strategies and advice actually work. With all the positive feedback we received from other resellers we decided to work with her to see what could be gained. Since signing on with Robin, our service and sales revenues have increased substantially. In fact, in the first quarter of working with Robin, we actually sold more in total than two years prior, and 200% more than the same period the previous year. Robin's ideas on how we should structure and promote our offerings really work; our success is proof of that as we have shown consistent and substantial growth in all areas of our business that we've worked with Robin to improve on." – Luke Walling, President, Walling Data Systems, Inc.
Isn’t it unfair?
From: Robin Robins
President
Technology Marketing Toolkit, Inc.
Dear Colleague,
Isn’t it unfair?
You deliver the absolute best solutions and services. You consistently go the extra mile for your customers – even on your own dime.
Yet you have no awareness in your market. Your sales are stagnant or barely growing. Flyby- night competitors with a lot less to offer consistently steal business away from you because clients only seem to care about price. And now, CompUSA, Dell, and Best Buy’s Geek Squad are taking aim at your customers with guns (and millions of dollars) a blazing.
As unjust as this is, here’s the hard truth:
It doesn’t matter if you are the absolute best provider of technical solutions in your city; if you don’t know how to market your business to attract more high-paying clients, you are going to continue to be the best kept secret in your town, struggling to get by, barely generating any real revenue, and left to compete solely on price alone.
Here’s why:
Having an amazing product or service is
ONLY important AFTER the sale…
Before someone buys from you,
they only know how good your MARKETING is
The above sentence is so profound that I recommend you go back and read it again. Unfortunately, the best man DOESN’T always win. Even the greatest technician in the world will struggle, go broke, and close their doors without a steady flow of new customers.
If you are sick and tired of losing out because your marketing is broken…if you want to stop worrying about where your next sale is coming from…if you are frustrated or even a little disgusted with the amount of revenue your business is generating…and you want a simple, effective, and surefire way to start generating the steady flow of clients you deserve, then close the door, take the phone off the hook, and read this letter VERY carefully.
You are about to discover the solution you’ve been looking for…
Why My Program Is More Powerful Than
ANY OTHER Marketing Kit, Seminar, Or Tape Program
You Can Get Your Hands On:
Have you ever bought a book, tape, or seminar program on marketing that gave you some great general ideas, but didn’t really apply to your specific business, or they gave you the same old tired techniques that you’ve already heard a million times before?
I’m sure you have. Authors have to be generic when writing marketing and sales books because they are trying to appeal to the masses. While this is ideal for them, it leaves you high and dry to figure out how you can make it work in your specific business, with your customers, in your market, selling technical solutions. If you knew how to do that, you wouldn’t need help in the first place!
That’s why the Technology Marketing Toolkit is so powerful. I’ll give you an encyclopedia of PROVEN marketing campaigns and strategies that are SPECIFICALLY DESIGNED to help you sell more technology services, products, and solutions to small businesses and home users. Most computer consulting franchisees don’t get a system this complete when they pay hundreds of thousands of dollars for a franchise. How do I know? I’ve had several of the largest computer consulting franchises hire me to help them fix the marketing system they give to their franchisees.
These fill-in-the-blank marketing campaigns, sales letters, ads, telemarketing scripts, e-mail, postcards, web site copy (and more) will completely take the guesswork and effort out of writing your own sales campaigns. Here are just a few of the products and services you can sell with these plug-and-play marketing templates:
- Pricing and packaging strategies for managed services
- PC repair, upgrades, and break-fix services
- Security services
- Phone systems
- Document imaging solutions
- Spam & E-mail solutions
- Thin client technology
- Warranty repair services
- General network support and installation
You’ll also get marketing templates to help you:
- Generate qualified sales leads on and offline
- Write proposals that eliminate your competition regardless of the price
- Capture glowing testimonials
- Welcome new clients and build loyalty from the beginning
- Generate two or three times as many referrals
- Get qualified prospects to subscribe to your online newsletter
- Register qualified prospects for seminars and webinars
Best Of All, It Doesn’t Matter If You Are The Biggest
Klutz When It Comes To Writing Marketing Pieces!
Not only will these pre-written marketing templates save you hours of work in trying to write your own sales letters, but they also give you much better results from every single campaign you send out.
How This Program Will Take All Of The Hard Work Out
Of Marketing Your Technology Products And Services
In addition to the sales letter templates, you’ll receive a 180 page paint-by-the-numbers workbook packed with case studies, examples, checklists, and step-by-step “how-to” guides to completely take the guesswork out of marketing your business.
For the sake of completeness, let’s talk specifics. Below are 17 definite strategies you will learn from this program:
- The Two Most Critical Things You Must Determine BEFORE Creating Your Marketing Plan or Writing ANY Campaign. There is no way I can accurately convey the importance of knowing these two fundamental pieces of information; they simply cannot be underestimated or your marketing and your business could be a complete failure and you’ll miss out on hundreds of thousands of dollars in sales.
- A Zero-Cost Marketing Strategy That Will Instantly Have Prospects Acknowledging You As The Dominant Expert In Your City. Use this strategy and you will literally sway your customer’s buying criteria in your favor and frustrate your competitors to no end. Best of all, it costs next to nothing to produce and distribute.
- A Proven Formula That Will Guarantee Success With Any Sales Letter, Ad, or Marketing Campaign. Most technology business owners do a terrible job of describing the benefits of what they have to offer. Inside the Toolkit you’ll find a complete, step-by-step formula for writing compelling marketing messages that magnetically attract customers in droves.
- How To Snatch Market Dominance From Bigger Competitors Even If You Don’t Have Their Manpower And Money. I’ll show you how to position your company so radically different from your toughest competitors that you’ll have new prospects eating out of your hand.
- Dirt-Cheap Marketing Strategies to Generate Leads and Fuel Referrals. You don’t need to spend a fortune on marketing to generate a substantial number of new clients. I’ll show you real-life examples of PROVEN marketing campaigns that will attract qualified buyers to you like bees to honey.
- An Overlooked Strategy That Will Make It Virtually Impossible For Prospects To Shop You On Price While Enabling You To Increase Your Rates Substantially. Are you tired of spending countless hours preparing proposals and answering questions for prospects only to lose the sale to a lesser competitor with a cheaper price? I’ll show you how to prevent this from happening while simultaneously increasing your rates.
- How To Eliminate The Barriers That Prevent Customers From Buying. Most technology companies make it incredibly difficult for new prospects to do business with them. I’ll not only show you what you’re doing wrong, but also how you can eliminate these sales barriers to give your company a significant competitive advantage.
- A 4-Step Plan For Getting Killer Testimonials and Case Studies. Two of the most powerful marketing tactics you can utilize in your business are testimonials and case studies from satisfied clients. I’ll show you a simple 4-step process that will get your customers offering glowing praise and testimonials so powerful they will make you blush!
- How To Communicate Your Expertise To Prospective Customers So That They Buy From You Regardless of The Price. Prospects don’t know how good you are until AFTER the sale; prior to that, they only know how good your marketing is. If you cannot accurately and concisely convey why a prospective customer should buy from you, you’ll be forever doomed to selling on price and losing deals you clearly should have been awarded.
- How To Use Cheap Direct Mail To Supercharge Your Sales Force. This strategy will reduce turnover and sales burnout, as well as motivate your sales team when bonuses, gifts, and promises of higher commissions stop working.
- An A-Z Guide On Using Spam-Free E-mail Marketing To Generate Leads And Drive Sales. I’ll reveal a 100% ethical, legal, and spam-free way to get your e-mail opened and acted upon instead of filtered and trashed. You’ll also receive a 23 point e-mail marketing checklist that will help you avoid making embarrassing mistakes that annoy your prospects and hurt your reputation.
- 10 Steps To Turn Your Web Site Into A Non-Stop Money-Making Machine. Your web site is the single most important piece of marketing real estate you own. I’ll show you how to use it to capture qualified leads, eliminate low-paying clients, fuel referrals, and clearly communicate the value and expertise you’ve worked so hard to achieve!
- How To Find and Strategically Target Small Groups of High-Probability Buyers. This formula will work miracles in lowering your marketing costs and improving your closing ratio.
- A Little-Known Way To Get Other Companies To Sell Your Services For You. You already know how important word-of-mouth marketing is; I’ll show you how to put it into overdrive by getting non-competitive business owners in your area to promote your services to everyone they know – including their customers. This is by far one of the most overlooked, underutilized methods for attracting new, qualified clients at almost zero cost.
- The Fastest, Least Expensive Way To Generate More Revenue. If I asked you to write down all of the possible methods, tactics, and ways at your disposal to increase sales, I’m sure you could come up with a laundry list of ideas. However, there is only one that really matters. I’ll teach you what that strategy is and how to get it working in your business in 10 days or less.
- How You Can Reduce Attrition, Increase Client Loyalty, and Train Your Customers To Buy More Often. Did you know that most technology businesses are only tapping into a fraction of the sales and revenue they could be getting?
- My “Maximum Leverage” Opportunity Finder Process That Will Unearth Tens - Maybe Even Hundreds – Of Thousands of Dollars Buried In Your Business. I’ve yet to encounter a technology business that isn’t overlooking an incredible number of revenue-generating opportunities in their business. Most are just waiting to be realized and acted upon. I’ll show you how to find these opportunities and get the best use of your time and marketing dollars, opportunities, and clients.
Every Single One of These Strategies Has Been Tested,
Refined, and Proven To Work by Hundreds of Other
Technology Business Owners Just Like You
This is not academic marketing fluff. The materials contained in this program are real, field-tested, proven marketing strategies that are being used by technology business owners from around the world who have very little time or money to spend on marketing. If it can work for them, I’m POSITIVE it will work for you.
Could you figure this out on your own? Sure, but there are only two ways you can acquire the secrets contained within this program:
- You could spend YEARS stumbling through the dark, making mistakes, trying one thing after another, writing checks all the way until you finally figure out what works. Unfortunately, you’ll end up spending thousands more on failed campaigns than you would have invested in the Toolkit, greatly delaying your success.
- You could simply get the Toolkit and profit from MY mistakes, MY experience, and MY hard work, and completely short-cut the entire success process. Why spend years trying to figure this all out on your own when I’m going to hand it to you, already perfected, on a silver platter AND guarantee it will work?
OR…
You’ll Also Receive Over $1,700 In
FREE Bonus Materials To Absolutely Guarantee
Your Success With My Program:
Free Bonus #1: Two (2) Marketing Piece Makeovers ($900 Value) Submit ANY two marketing campaigns and I will personally review them and provide specific instructions on how to make them more effective. This includes sales letters, e-mail campaigns, brochures, sales scripts, yellow page ads, proposals, and web sites. This service alone is worth thousands of dollars; if you don’t believe me, try to get another qualified marketing consultant with equal experience to revise two of your marketing campaigns for less than $1,000.
Free Bonus #2: Secrets To Securing Over $2 Million Dollars In Managed Service Contracts ($197 Value) Want to know how one small VAR turned his back bedroom business into a $2 million dollar managed services machine? I’ll give you an interview I did with Gary Pica of mindSHIFT Technologies where he revealed how he did just that. You’ll hear how he prices his services, what he includes, and more importantly, how he gets it sold! This audio will inspire you to put an end to drastic sales fluctuations in your business and replace them with a steady, predictable flow of revenue. You’ll also receive sales letter and marketing templates to take all of the guesswork out of structuring, pricing, and selling your agreements.
Free Bonus #3: Four Month Free Pass To My Silver-Level Master Mind Group Coaching Program ($388 Value) As a member you will receive access to a monthly marketing strategy brief and a members-only business-building teleseminar focused 100% on helping you to generate more sales and profits. Every month I will hand you ready-to-use strategies to attract more clients, increase profits, generate more referrals, close more business, and sell more services at premium rates to your customers. You’ll also learn what’s working for other VARs and Solution Providers in the areas of marketing, lead generation, vendor solutions, hiring technicians, and growing their business.
Free Bonus #4: The Newsletter Marketing Guide ($97 Value) Toolkit clients using my newsletter marketing system consistently report a $5 to $6 return for every dollar they invest into their monthly newsletter. Without a doubt, a client newsletter is one of THE BEST marketing investments you can make. However, there are certain unique elements you must include to make it successful, and there are shortcuts to getting content. In this guide, I’ll reveal how to quickly and easily produce a killer client newsletter every month.
Free Bonus #5: The Quick Start Guide To Fast Cash ($197 Value) Start making more money the day your system arrives! Inside this short but powerful audio and workbook program are several marketing campaigns you can IMMEDIATELY implement for an INSTANT flow of new clients, sales, and profits. While it won’t replace the hundreds of profitgenerating strategies contained in the Toolkit, it will give you an instant boost in cash flow. This program will help you make immediate progress towards implementing a client attraction system without causing you to feel overwhelmed.
But Don’t Take My Word For It…
Just Look At The RESULTS My Clients Are Getting:
We Increased Our Client Base by 29%,
Our Monthly Gross Sales by 49% and
AVERAGE Monthly Profit by 299%
“Prior to Robin’s program we didn’t have any managed services clients and we had no experience with marketing. Now that the program is over, when we calculate the numbers, our total number of clients has increased by 29%, our average monthly gross sales have increased by 49% and our average monthly net profit has increased by 299%. Thanks to Robin, I've acquired an enormous amount of easy-to-use marketing material that only a very small percentage of was used during the last six months. Most if not all of the materials and campaigns we used have come directly from Robin's materials, verbatim. Robin's marketing experience and advice are invaluable assets to my company.
Her materials don't provide vague formless ideas or concepts. Robin provides real world soup-to-nuts marketing solutions that work. Above and beyond Robin's marketing expertise, she teaches success, through her marketing materials, master mind group, interviews with experts, best practices, procedures and models that she uses in her own business. She truly leads by example. Since meeting Robin and going through this and other programs, I've found myself thinking more and more about marketing.
What was once an uncomfortable but necessary function has become fun. Even exercises such as preparing this essay have been educational and informative. The experience forced me to measure and track assets of my business that I wouldn't have done otherwise. I know now that this whole marketing thing is do-able; I can achieve success with the only limits of that success being governed by the amount of effort that I’m willing to put into accomplishing my objectives.” – Ken Reichardt, President, PCX Technologies
$500,000 to $600,000 in NEW
Managed Services Contracts
“I can easily attribute $500,000 to $600,000 in managed services sales that I generated using Robin’s marketing materials. Thanks to Robin’s system, sales are up over 200% from last year, which enabled me to purchase a new 4,000 square foot office building.” – Dave Golden, MI Solutions
Revenue is Up 201% and Gross Profits are Up 51%!
"Since joining your program, my consulting revenue is up 201% and my total gross profit from all sales is up 51%. This is hands down the best money I've ever spent on marketing!" - Charlie Meyer, President, Country Computer
Four New Clients with Six More Lined Up in Just
Three Short Weeks – This is Too EASY!
“I am writing this letter to let you know that your Technology Marketing Toolkit has been a great investment! By using the marketing templates included in your kit, my company has gained more face time with potential clients than ever before. We have been using the kit for three weeks and we are about to close four new clients and have set up meetings with six more potential clients! I’m going to gain $2,780 per month on managed services revenue alone and much more on new projects being discussed! The “Get out of computer trouble free” card is the best. This card, coupled with the managed services mailing campaign has worked the best for us. This is too easy!” — Paul Miller, Now Technical Solutions, LLC.
We Sold 15 NEW Managed Services Contracts in 4 Months Flat!
“I bought Robin's program last year at SMB Nation and it has been a tremendous eye-opener for me. Up until that point, we had sold clients quarterly onsite maintenance visits, project work, and break-fix services, but nothing like the managed services program we offer today. We also didn’t have a clue about marketing. The biggest benefit to me so far has been the framework to move forward on selling managed services. Robin gave us the model for packaging, pricing, and promoting it to our clients, which we did very successfully. Under her direction, we went to our existing clients first and sold 15 contracts within 4 months. This not only helped our overall revenue and profitability, but it also revealed a number of operational holes in the business that we needed to improve. Thanks to this surge of new business we are much more efficient at servicing our clients. Robin’s materials, coaching, and advice have provided us the confidence and encouragement to move forward. Her recommendation of “don’t wait for the perfect plan—just start moving” was invaluable. She has been a tremendous help to us and it’s been a lot of fun to see this project unfold. Robin, thanks for all you do!” – John Sandy, ISC Manager, James Moore & Company
Our FIRST Marketing Test Paid for the Entire Investment
“We were debating on purchasing the Technology Marketing Toolkit and finally decided to give it a try. Now that we have it, the only disappointment we have is that we waited so long to sign up! The very first marketing template we tested not only paid for the mailing and supplies, but also paid for the entire Toolkit investment! If I had one thing to say, it would be "Don't wait. Your competition won't!” — Jim McCormick, President, Cencore
The First E-mail Brought in $16,500 in Revenue and We’ve Doubled Last Year’s Revenue!
“Before working with Robin, I was very frustrated and not making much money. My company generated enough to pay my bills, but I never really felt successful, and I wasn’t fulfilling my goals to grow as a business owner, provide employment, and generate the income I wanted. I learned about Robin through the ASCII group, bought her program, and instantly knew I had found the Promised Land. It was precisely what I wanted – full campaigns geared specifically to my industry. To date, I've used a number of the campaigns and strategies Robin provides in her program and the results have been excellent. I’ve already doubled last year’s revenue, but the biggest change has been how my revenues have shifted to predictable, recurring revenue streams. The first e-mail Robin gave us brought in $16,500 in managed services revenue and I haven’t looked back since!” –Josh Jacoby, President, InnovaCrew
Over $200,000 in NEW Sales – and Customers Can’t Write the Checks Fast Enough!
"With Robin's help, we have been able to secure over $200,000 in new sales. Not only has she helped reinforce a number of marketing projects we've wanted to complete, but she also has given us the tools and direction to finally get them implemented. Plus, the marketing materials to sell managed services are working great. By the time we get to the final proposal meeting, the customers are drooling and can't write the check fast enough. The marketing has also taken out a lot of the manual labor of selling because the client is educated on our whole managed service program before we do the final meeting with the price." – Steve Edrington, President, Service Solutions Inc.
Sales are UP 18% and Bottom Line Profits are Up 120%!
“Robin’s approach is perfect for a computer service firm on a small budget. I signed up for her program and she has consistently delivered more than she promised. After using her tools and advice, our top line revenue is up 18% and bottom line profits are up 120%. I’m absolutely convinced that anyone who signs up for this program and takes Robin’s advice will experience the same results.” – Kenny Lance, President, NetBase Technologies
1,000% Increase in Response to Our Mailers!
“Before joining Robin’s program, our mailers were only pulling 2, maybe 3 calls at most. After applying the strategies we learned from Robin, our most recent mailer generated 18- 20 new calls in just a couple of days.” – Jim Torrisi, Sales Manager, Computer Dynamics
A Solid 25% INCREASE in Sales!
“Before joining Robin’s program, I was completely relying on word-of-mouth advertising and sales from existing clients to generate revenue; and while that grows a little bit, it’s difficult to scale sales fast that way. I knew I needed a better marketing plan and that’s why I decided to join Robin’s coaching program. Now I’ve got a very professional looking web site, brochure, lead generation offers, and marketing materials that really sell. I’ve definitely seen an increase in the number of new leads and interest from our partners, and have achieved a solid 25% increase in sales. Obviously I’m very happy with the return and the results I’ve received from the program.” – John H. Johns, President, Direct Link
5 NEW Clients with One Mailing and Referrals are Flooding in Like Magic!
"As a small network support company, we don't have a lot of time or money to spend on marketing so it's critical that we cut through all the marketing fluff and get right to what really works - and that's what Robin gives you. Since we've started using the strategies outlined in the program, our marketing is FINALLY paying off. We took one of the letter templates Robin provided, mailed it to 200 people, and picked up 5 new clients instantly. Another strategy is working like magic to generate new referrals. Without a doubt, her kit was well worth the money spent. Not only has it more than paid for itself, but it's truly encouraged me to keep on marketing." – David Peterson, Partner, Info Innovations
We Had to Hire 2 New Sales People to Handle All the New Leads and Customers Flooding in!
"We've had an on-going bet with our investors; if we didn't break the $1 million dollar mark, we had to buy them a bottle of expensive Champagne. If we do more than $1 million, THEY buy the Champagne for us. After a few years of buying the Champagne for them, I finally got serious about marketing and hired Robin to help us. Now I spend all my time doing proposals and rarely have to do any prospecting. As a matter of fact, we’ve had to hire 2 new sales people to handle all of the new leads and customers we have. Needless to say we think that we got tremendous value from working with Robin and now have the ability to think like marketing people instead of IT people. What a difference! This year will be the first year we don't have to buy the Champagne!" – Rich Tanksley, RippleIT
Increased Sales by 100% and Converted Almost All Break-Fix Clients to Managed Services!
“Since obtaining Robin’s Kit, I’ve converted all but two customers to a managed services plan, which has increased my revenues by approximately 35%. My monthly credit card receipts are more than triple what they were when I was selling block time. Overall, I’ve increased my business last quarter (compared to last year’s 1st quarter) by more than 100% with Robin’s help.” – James Sanford, President, e-Tech Software
Over $200,000 in NEW Managed Services Sales and Climbing!
“With the coaching, interviews, and marketing templates provided in Robin’s kit, I’ve been able to sell almost 30% of my clients onto a managed service contract - that’s over $200,000 in annual revenue! Robin’s program has truly been worth the investment. The interaction with Robin and her other members from across the country has sparked many new ideas of how I can grow my business to be a well-oiled machine.” – Chuck Tomlinson, President, Spectrumwise, LLC
We Saw a Dramatic Improvement Not Only In Sales, But Also in Client Retention and Customer Satisfaction!
“When I first saw the program being offered by Robin Robins I was truly skeptical. I saw this program as being another in a large group of companies offering guidance and training without substance. Boy was I WRONG!!! It is actual, specific and detailed direction for you, your sales staff and your company and our sales and marketing programs are improving on a daily basis. As time goes on we are now seeing a dramatic improvement, not only in initial sales, but a huge increase in client retention and satisfaction. Normally, I would never recommend a coaching program, but I have to say, this one works! If you follow the guidance Robin and her periodic guests provide, you WILL see a marked improvement in your business.” – David M. Moore, PhD., CEO, ADAM Technologies, Inc.
We Went from Almost Closing Our Doors to Being Named the Franchise of the Year Out of 120 Franchises
“What has been the sum total result of using Robin's program? About 6 months prior to finding and purchasing Robin's program, we were on the brink of giving up the business. I literally had a meeting with our corporate CEO and confessed that it just wasn't happening for us and we were running out of money. Thru a combination of a few good breaks AND the implementation of Robin's marketing tools (which is easy to do, by the way if you simply follow the templates!), not only did we survive through a tough spot, but we were also named CM IT Solutions' Franchise of the Year out of 120 offices and have since recorded the highest single month revenues in franchise history. At our Annual Convention in June 2006, our office was given this year's Outstanding Achievement Award.” – Jeff Johnson, President, CM IT Solutions
Sales Jumped Nearly 50% in Just 60 Days!
“Robin really delivered results for us! Within 30 days, we were generating an incremental 300 new qualified leads per week, and within 60 days, sales had grown 25% over the previous month. Within 60 days, sales had jumped nearly 50%! I strongly recommend Robin and taking advantage of her creative, high return on investment marketing strategies.” – Jim Goodbody, CEO, PlanetLearn
Sales are Up 200%!
"We've known about Robin Robins for a very long time but were skeptical about whether or not her strategies and advice actually work. With all the positive feedback we received from other resellers we decided to work with her to see what could be gained. Since signing on with Robin, our service and sales revenues have increased substantially. In fact, in the first quarter of working with Robin, we actually sold more in total than two years prior, and 200% more than the same period the previous year. Robin's ideas on how we should structure and promote our offerings really work; our success is proof of that as we have shown consistent and substantial growth in all areas of our business that we've worked with Robin to improve on." – Luke Walling, President, Walling Data Systems
4 New Clients in 3 Weeks!
“Before I tried the ‘Robin Robins’ marketing approach, I did my own newsletter and mailed it to a qualified list that I got from D&B. This newsletter was perfect. It was full color, short, punchy, listed our services, a ‘free’ offer, a joke section, timely articles, and links for free downloads of cool software. I also included some ‘character references’ about us, and even a half-page offer to give them a wide-screen HDTV if they bought our accounting package or even recommended someone who did! This direct mail piece had EVERYTHING - except response. Sadly, I mailed that puppy out for FOUR months and got nothing back. Finally, I broke down and did one of the Robin Robins’ 3-step letter series. That didn’t take much work because it was simply “fill-in-the-blanks.” Then I mailed that letter out to the same people that had been actively ignoring me for the past 4 months. By the end of the 3-week cycle, we’ve already gotten 4 responses including a contract to install a server and a company that just so happens to need someone to oversee their small network! From the same $@!#! mailing list of people that ignored my ‘perfect’ newsletter solicitation the past four months, I’m now getting solid responses!” – Henry Fiorentini, President, PanaTech Computer Management
From Financing Payroll With Credit Cards to Generating Over $19,400 in Bottom Line Profits Every Month
“All I can say is that we are going gangbusters with managed services. The entire pitch has come from your materials and teleseminars and it’s really working. We went from being worried about paying the bills and financing payroll with credit cards, to being PROFITABLE on the 1st day of each month. We are only 6 months into your materials but now we’re generating over $19,400 in recurring, bottom-line profits.” – Brett Jaffe, President, Axis Microsystems Inc.
With Robin’s Materials, it’s a One-Call Close
“Robin has been very helpful in developing and selling our managed services program. The marketing copy, strategy, e-mail and web campaigns, and follow up material has been phenomenally successful and we are on schedule to have 90% of our clients on a managed services plan by the end of the year. With Robin’s material, it’s a one-call close.” – MJ Shoer, President, Jenaly
5 NEW Clients and $10,000 in Extra Revenue!
“I signed up for Robin’s program and I am very excited about the results. I’m only about 10% into the material but already I’ve generated over $10,000 in revenue. One of the postcards in the kit has already brought me 5 clients in one week; it’s amazing how well it works. None of my marketing efforts in the past have ever produced this kind of response. Plus the best part of the program is the one-on-one coaching. I would recommend you sign up today because Robin will increase your revenue!” – Paul Brian, President, Interworks
$0 to $67,500 in 6 Months
“Robin, if you want either the Toolkit or the Managed Services Marketing Blueprint back, you will have to pry it from my cold, dead hands! I was able to go from $0 in recurring revenue to $67,500 in just 6 months through pure determination and Robin’s smart marketing. Robin, your dreams are helping to make my dreams come true and for that, my family and I will be eternally thankful.” - David Hodgdon, President, Carroll Computer Services
My Iron-Clad, 100% “You-Can’t-Lose”
DOUBLE Guarantee:
I’m so confident that this program will help you increase sales and deliver the results I’m promising that I’ll back it up with a DOUBLE guarantee.
Guarantee #1: 90 Day Trial, 100% Money-Back Guarantee:
I want to give you 90 days to look over this system and see for yourself just how powerful and amazing it is. Listen to the CDs. Read the manuals. Put it to work for YOU. Use it to generate new clients, more referrals, higher profit margins, and to structure and sell managed services. If you are not completely head-over-heels thrilled with the content and the results, I insist that you return it to me for a full, prompt, no questions asked refund. No hassle, No problems, No payment.
Guarantee #2: Ten Times Your Investment One Year Guarantee:
If you decide to keep the kit past the first 90 days, you STILL have a full year to use the materials, strategies, and Marketing Piece Makeovers in the Toolkit. If after one year you can show me that you have implemented just 3 out of the hundreds of campaigns included, and that you have used the Marketing Campaign Makeovers and didn’t make back 10 times your investment – that’s over $15,000 in new sales you wouldn’t have made otherwise – just send all of the materials back to my office and I’ll issue you a full and complete refund when we receive it. After all, if the Toolkit doesn’t deliver the results I’m promising, I don’t deserve to keep your money. I will buy it back from you and refund every penny you paid for it. All I ask is that you show me proof that you actually used at least 3 of the strategies outlined in the kit and have used both the Makeover Consultations.
How Much Does This Cost?
3 Reasons Why This Is Actually FREE…
In more ways than one, the Technology Marketing Toolkit is FREE…
First, it’s worth pointing out that all you need is one new sale to more than pay for this program; and since you get an entire series of ready-to-go, proven marketing campaigns to help you generate quality referrals and qualified sales leads, up-sell clients onto profitable maintenance contracts and more, you would be hard pressed NOT to make back your investment several times over.
Second, the money you SAVE from bad marketing campaigns alone will exceed your investment into the Toolkit several times over – and that’s not even taking into consideration the reduced aggravation and the time you’ll save. The most expensive information in the world is BAD information.
Finally, you will be hard pressed to find any competent marketing agency or consultant who understands your business and will develop custom marketing campaigns for under $10,000. But you’ll get all of that plus one-on-one coaching from me, the author, to make absolutely sure you see a sizable increase in your sales and revenue. With all of that, your investment is only $1,997.
As a business owner, you know that $1,997 doesn't buy much advertising – heck you’d be lucky if you could run a decent size Yellow Page ad or one direct mail campaign for that. That same small investment will bring you several proven marketing pieces that you can use over and over again to generate more sales and higher profit margins for your business.
One Final Word If You Are Still Skeptical
If you’re new to my material, I’m sure you’re a little bit (or maybe a lot) skeptical; and rightfully so. There are so many snake oil salesmen offering the latest get rich quick scams that we all have to be a little bit cautious…
In this letter I’ve done my absolute best to remove all of the risk for one simple reason: I know that once you see how powerful my system is, once you experience the revelations in your business, you’ll become a long-term loyal client. All you need is a willingness to apply it in your business.
Please understand that I have skin in the game by offering you a money back, resultsbased guarantee. I WANT YOU TO SUCCEED OR I’LL LOSE MONEY! You have nothing to lose. Right now, fill in the order form - I guarantee you'll be very glad you did.
Dedicated to your success,
Robin Robins
President and Author
Technology Marketing Toolkit, Inc.
P.S. Like it or not, making significant increases in sales and profits is NOT about how much you know about the technology you support, the technicians you have working for you, or the number of certifications you have – it has 100% to do with how much you know about marketing. Even though this shouldn’t be true, unfortunately it is.
That is why I am urging you to give this program an honest try. There is nothing else you could POSSIBLY spend your money or time on that will have a greater direct impact on your business, your sales, and your personal income than this program. Fill in the order form TODAY.
I have been running my business for about 8 years, but like many small computer consultants, I've never implemented a real marketing plan - at least not anything with a strategy - before Robin. We were surviving purely on the referrals we were getting and while my profits where paying for our business to keep rolling along, but I wasn't making any additional profit after paying the employees. In fact, the business was actually $6,000 negative for the year. Since getting on board with Robin's marketing plan we added an additional $62,000 in revenue and 8 new clients within a 6 month period. That was a new record for us! I was also able to move my business out of my house and into a real business park. I have a newfound faith in marketing and now have incredible confidence that I know how to "bang the drum" and get new clients whenever I need them.” – Sean Goss, President, Crown Computers